Leveraging Technology in Expedited Logistics for Produce Shipping

Nick Terry • November 17, 2023

Blog Post CTA

Imagine biting into a fresh, juicy strawberry in the middle of winter or enjoying a fresh salad with lettuce hours away from the farm it came from. How do these delights reach us in perfect condition, irrespective of the season or distance? Welcome to the world of expedited logistics. 


Expedited logistics offers a fast transportation system, ensuring products, especially time-sensitive ones like produce, move from farm to fork swiftly and efficiently while preserving freshness. Refrigerated transportation, known as 'reefer freight,'
is the star player in this process, with trucks acting as temperature-controlled sanctuaries to maintain the quality of our fruits and vegetables.


With growing consumer preferences for year-round fresh produce and
seasonal surges in shipping volumes, the demand to expedite logistics is booming. We’re only in the first inning, too. So let’s explore the technological advancements shaping this world, making every bite we take a testament to efficiency and innovation.


5 Ways Technology is Transforming Expedited Logistics for Produce Shipping

You don't have to be a foodie to appreciate the magic in savoring a perfectly ripe fruit or biting into a crisp vegetable. But have you ever paused to consider how these delights reached your plate in the first place? From cherries traveling in perfect conditions and maintaining freshness to real-time updates on a peach shipment for a summer smoothie, the path that fresh produce takes is more high-tech than you might think. Add to this mix the data analytics insights predicting our next cravings and security measures that guarantee freshness and safety. So, let’s peel back the layers. 


Enhancing Efficiency and Accuracy

Technology is the silent force behind ensuring fresh produce remains in pristine condition. That means no wilting leaves, no overripe fruits, and no early spoilage, just consistently fresh and flavorful bites every time. However, with each passing moment after harvest, the risk of spoilage rises, and alarmingly, 33% of fresh food shipments never make it to supermarket shelves. Yet, automation and advanced route optimization come to the rescue, ensuring precise planning and execution to combat these odds. Whether it's cherries and grapes journeying in ideal conditions at a cool 0–2°C with 95–100% humidity or onions preferring the same temperature but in a drier environment, the technology guarantees timely deliveries and preserves freshness from farm to fork.


Real-time Tracking and Visibility

Imagine a truckload of strawberries, each berry red and ripe, en route to a supermarket. These delicate fruits have a limited window to remain at their peak. A minor disruption, such as a traffic jam, sudden weather changes, or mechanical failure, could spell disaster, turning those once-juicy strawberries into wilted, unsellable produce. When that happens, it could mean financial losses and a missed opportunity to provide consumers with the fresh, delicious strawberries they crave. That’s where real-time tracking steps in. With advanced tracking tools and GPS technology, expedited logistics teams can gain unparalleled visibility into each shipment. Beyond knowing where a truck is, it's also about assessing and responding to every potential hiccup on its route. When disruptions occur, these tracking systems' immediate insight enables teams to reroute shipments, communicate with drivers, and take swift recovery actions, ensuring those strawberries arrive in the best possible condition. 


Communication and Customer Experience

It's a sweltering summer afternoon, and Clara, a local cafe owner, eagerly awaits her shipment of ripe peaches to make her signature summer smoothie. In the world of produce shipping, where fruits and veggies are racing against time, even a minor hiccup can mean the difference between a fresh peach smoothie and telling a disappointed customer, “Sorry, we're sold out; come back another day.” Produce can't languish at distribution centers or miss their delivery slots; they're inching closer to rotting every moment they're not on the move.


Enter the wonders of technology. As Clara checks her order status, a chatbot offers real-time updates and answers her queries instantly, saving her from long waits on customer service calls. Simultaneously, the farmer dispatching those peaches uses advanced systems to ensure timely updates. Clara receives instant notifications about any changes. Beyond tech-savviness, it's a lifeline that ensures fresher produce and happier consumers. 


Data Analytics for Informed Decision-making

Suppose you’re organizing a summer fruit festival and want to know in advance which fruits will be the crowd favorites. That's the power of data analytics and AI in fresh produce logistics. These tools dive into past seasons and sales, helping suppliers select the best routes and carriers. It's not about guesswork anymore; it's about delivering those juicy strawberries or crisp apples most efficiently, based on proven data.


But the magic extends beyond today's delivery. Predictive analytics is like a farmer's almanac for the digital age. Suppose a local grocer can foresee a spike in avocado demand ahead of a big sports event. In that case, they can stock up, ensuring guacamole remains on the menu. With data and AI guiding the way, the fresh produce industry isn't just meeting today's demand but anticipating tomorrow's cravings, ensuring we always get our favorite fresh picks on time.


Safety and Security Measures

We all relish that moment when we slice open an avocado and find it perfectly ripe or when the lettuce in our salad is crisp to the bite. But behind those simple joys is a complex web of expedited logistics, ensuring our produce reaches us in the best condition. Safety and security are imperatives to make it happen. For instance, the slight variance between a continuous 32 degrees and fluctuating temperatures can be the tipping point between a fresh batch of veggies and a wilted disappointment.


Technologies like telematics and the Internet of Things (IoT) act as vigilant eyes and ears throughout this journey. Vehicles have sensors that constantly monitor conditions, ensuring the temperature remains consistent, and our produce stays fresh. These digital tools also keep tabs on cargo security, ensuring that our fruits and veggies are fresh and safe from external threats.


The Future is Bright for Technology and Expedited Logistics

As our cravings shift to fresh, local, and sustainable delights, technology isn't just enhancing our expedited logistics—it's defining it. While merging new tools with time-tested methods has challenges, those embracing this tech transformation will lead the way in expedited logistics and freight services. Here's a glimpse into some of those emerging technologies:


  • Internet of Things (IoT):
    More than just a buzzword, IoT is actively reducing food waste. Tracking location and monitoring variables like temperature in real time ensures our food remains fresh during transit.
  • Artificial Intelligence (AI): The future of food is automated. AI allows anyone in food logistics or manufacturing to spot damage or inefficiencies before the human eye. Replacing time-consuming inspections and aiding in efficient route planning, AI helps build efficiency, reduce delays, and, in the process, prevent food spoilage. 
  • Blockchain: Seeking transparency for expedited logistics freight? Blockchain ensures records remain tamper-proof. It's a game-changer for items like seafood, olive oil, coffee, alcohol, and honey, where authenticity is paramount.
  • Big Data: In a world driven by data, analyzing vast amounts of information helps optimize processes, ensuring everything from organic salad greens to fruits remains crisp and fresh.
  • Wearables: These aren't just fitness trackers. In the logistics world, wearables monitor the health and safety of expedited logistics workers, including food and beverage, in real time, ensuring a safer work environment.

Embracing the Future with Entourage Freight Solutions

The world of expedited logistics for produce shipping is both complex and fascinating. It’s also no small feat. It's a delicate balancing act of preserving freshness, ensuring timely deliveries, and leveraging cutting-edge technologies like IoT, AI, and blockchain. As we've explored the tech transformations of this sector, one name stands out: Entourage Freight Solutions (EFS).


EFS isn't just another logistics company; they're the gold standard in expedited logistics and freight services. Operating round the clock, they offer
myriad services tailored to every shipping need in food manufacturing, food service, and beyond, from full truckloads to specialized 'reefer' transportation, ensuring your temperature-sensitive goods reach their destination in pristine condition. With strategic cross-docking locations and a dedicated focus on projects ranging from trade show logistics to food manufacturing, EFS embodies efficiency and expertise. Their proactive approach guarantees transparency, accountability, and competitive rates. Most importantly, they understand the nuances and regulations tied to food transport, ensuring compliance every step of the way. 


So, as we look forward to a future of fresh, timely, and sustainable produce, remember EFS is here to make it happen. Ready to elevate your shipping game?
Request a quote and let EFS steer you into the future.

EFStrucking
By Nick Terry September 12, 2025
We dive into rising LTL rates amid falling volumes, looming overcapacity, tariff rulings, and density-based reclassifications shaping 2025-2026 freight.
truck parking FS
By Nick Terry August 29, 2025
The $100 billion truck parking gap, UPS buyouts, tariffs, and AI adoption reshape supply chains.
EFS supply chain
By Nick Terry August 25, 2025
Discover how to build a resilient manufacturing supply chain with risk mitigation, flexible logistics, and 3PL partnerships to manage global trade shifts.
EFS cargo theft
By Nick Terry August 18, 2025
Explore the latest in freight and logistics, from rising cargo theft and FedEx’s LTL spin-off to major acquisitions and tariff shifts.
truck parking
By Nick Terry July 29, 2025
On the freight front: broker transparency battles, LTL rule delays, drayage distress, truckload stagnation, warehouse slowdowns, and job cuts.
EFS EV
By Nick Terry July 24, 2025
Learn how electric vehicles are changing supply chains. Explore challenges in battery transport and safety rules and how shippers can stay ahead.
EFS warehouse
By Nick Terry July 15, 2025
New tariffs, driver shortages, port automation resistance, EV adoption, and rising warehouse vacancies are reshaping the U.S. freight economy in July.
EFS Long Beach
By Nick Terry June 27, 2025
Explore key trends reshaping the U.S. freight market in 2025 — from spot rate fluctuations and FMCSA enforcement to the rise of reverse logistics.
EFS e-commerce
By Nick Terry June 27, 2025
Learn how to adapt retail logistics for e-commerce surges using agile systems, real-time tracking, and smart warehouse automation.
By Nick Terry June 13, 2025
The freight and logistics market has been navigating a turbulent spring as trade policy swings, supply chain bottlenecks, and shifting consumer behavior ripple through every link of the global network. From record layoffs in retail to volatility in Mexican cross-border shipments, the industry is feeling the heat. And port operators, warehouse managers, and transportation carriers alike are having to adapt to rapid changes in container flows, tariff impacts, and regulatory shifts . We have unpacked the critical developments around the freight world, each reflecting the delicate balance between capacity, demand, and regulation that supply chain leaders must navigate. Continue reading to find out more. Tariff Volatility Fuels Cross-Border Freight Swings U.S. shippers face erratic cross-border freight flows from Mexico as tariff uncertainties continue to disrupt their logistics and supply chain planning. According to the Bureau of Transportation Statistics, U.S.-bound truck crossings rose 10.2% in January, fell 6.3% in February, spiked 12% in March, and dropped again by 4.5% in April . Averitt’s Edward Habe attributes this volatility to shippers’ attempts to beat tariff deadlines and navigate unpredictable trade announcements. Although a 25% tariff applies only to goods outside USMCA rules of origin, shippers remain cautious. At Eagle Pass, Texas, beer demand drove a 49.2% year-over-year surge in northbound trucks in Q1, and a considerable part of this was because of Constellation Brands’ Modelo shipments. Meanwhile, Otay Mesa’s volume plummeted 34.9% due to tariffs on Chinese and Southeast Asian imports, which impacted Mexican assembly plants. Key crossings like Laredo and El Paso posted modest declines, while Nogales, Arizona, saw a 4.4% gain. Experts have cautioned that cross-border trade will remain turbulent as long as tariffs fluctuate, making forecasting and operational planning challenging. Chassis Providers Mobilize for Import Surge With U.S. ports bracing for an influx of Chinese imports, America’s largest marine chassis providers — TRAC Intermodal, DCLI, and FlexiVan — are pulling tens of thousands of units from storage , inspecting, and repositioning them to key inland hubs like Chicago, Dallas, and Memphis. TRAC’s Val Noel said, “It could be like a tsunami,” as companies aim to avoid service disruptions. TRAC and DCLI are working closely with BNSF and Union Pacific to anticipate container volumes. FlexiVan, exiting Southern California’s Pool of Pools, is focusing on core partner Ocean Network Express and opened a new chassis pool at the ports of Los Angeles and Long Beach. Logistics providers say it takes weeks to inspect and repair stored chassis, a process they have accelerated since learning lessons during the pandemic. Private chassis pools and railroad container management have improved since the COVID-19 pandemic, reducing pressure on public chassis pools. However, with a surge expected this summer, providers are racing to ensure sufficient capacity and avoid bottlenecks that plagued past import booms. Forecast Points to Port Volatility Ahead U.S. retailers are anticipating a temporary surge in port activity this summer, driven by the 90-day U.S.-China tariff pause that slashed rates on Chinese goods from 145% to 30%. According to the National Retail Federation’s Global Port Tracker, this pause has prompted a rush to restock, with volumes rebounding in June to an estimated 2.01 million TEUs, despite being down 6.2% year over year . However, April’s peak at 2.21 million TEUs was short-lived, with May volumes projected to drop to 1.91 million TEUs, the lowest since December 2023. Retailers are also front-loading back-to-school and winter holiday orders, creating an unusual overlap of peak seasons. Yet, forecasts for September and October show sharp declines of 21.8% and 19.8%, respectively. With port labor strikes and tariff policy swings in play, importers face a turbulent second half of 2025, highlighting the challenges of managing global supply chains in an unpredictable trade environment. Tariff Whiplash Sparks Supply Chain Disruptions April saw the largest recorded monthly drop in the U.S. trade deficit, driven by a 16% import plunge after a tariff-driven order surge. The numbers highlight a troubling supply chain crunch. Data shows warehouse inventories are bloated while replenishment orders stall, widening the gap between inventory levels and costs to 26.8 points , the third highest on record. With storage fees still climbing, small businesses are particularly squeezed, says Colorado State’s Zachary Rogers. Freight rates on the China-U.S. route spiked 88%, with container spot rates expected to peak in June before easing. Flexport’s Ryan Petersen warns that stacked tariffs (some containers face 70% total duties) add layers of uncertainty. Smaller logistics providers, representing the “middle mile,” are hit hardest as large players hoard capacity. C.H. Robinson and Flexport offer tech solutions that help with tariff simulation, but July’s potential tariff increase continues to add uncertainty. The bottom line is that small and mid-tier firms bear the brunt of tariff swings, threatening their viability in an increasingly volatile trade environment. LTL Market Faces Soft Demand as Tonnage Declines Tonnage fell in May for multiple carriers . According to initial reports from Old Dominion Freight Line, Saia, and XPO, sluggish demand persisted in the market. LTL tonnage per day and shipments for these firms all declined compared to a year ago. However, the severity of the drops varied, with Old Dominion hit the hardest and Saia receding the least among the group. In contrast, ArcBest’s asset-based segment reported a 6% year-over-year increase in total tons per day for the month. That came as daily shipments were up 7% for May, “reflecting success in capturing new core business,” the company said. Saia bucked the trend, growing LTL weight per shipment by 3% year over year in May. Manufacturing woes and the customer makeup of these carriers are affecting their tonnage and weight changes. Experts say LTL carriers are navigating a low-demand environment by focusing on profitable lanes and contractual freight rather than chasing volume with pricing concessions. Tariff-Driven Trade Shifts Threaten West Coast Ports U.S. ports are navigating a shifting trade landscape as importers look to sidestep tariffs on Chinese goods, driving cargo diversification toward Southeast Asia and India. According to Larry Gross of Gross Transportation Consulting, the U.S. West Coast, which handled 57% of Chinese imports in 2024, is expected to lose the most as trade reroutes. Chinese volumes accounted for 65% of West Coast port traffic, while only 27% and 8% went to the East and Gulf coasts , respectively. Southeast Asian imports already account for 32% of 2024 TEUs, offering some relief, but not enough to offset the decline from China. When shippers pivot to India, the East Coast captures 86% of inbound freight, reinforcing its resilience. Additional shifts in supply chains, such as labor-related cargo diversions and closures of the Red Sea and Suez Canal, further complicate port planning. Gross warns that the West Coast faces a “triple-barreled threat” of lower trade volumes, loss of diverted cargo to the East and Gulf coasts, and the erosion of Chinese import dominance. Retail Layoffs Surge 274% Amid Tariffs, Economic Pessimism U.S. retailers cut nearly 76,000 jobs in the first five months of 2025. A 274% surge over the same period in 2024, driven by tariffs, economic pessimism, and shifting consumer spending patterns. According to Challenger, Gray & Christmas, retail ranked second in total job cuts, behind only government losses. May alone saw 11,483 layoffs in retail, up from 7,235 in April , reflecting industrywide struggles. Andrew Challenger, senior vice president at the firm, attributed the trend to tariffs, funding cuts, and economic headwinds that have forced companies to tighten budgets. Major brands like Nike, Walmart, and Procter & Gamble announced significant layoffs in May, with Nike shifting responsibilities within its global tech team, Walmart trimming 1,500 positions in tech and operations, and P&G slashing 7,000 nonmanufacturing jobs, which is about 15% of its workforce. Despite the cuts, overall U.S. employment grew by 139,000 in May, with the unemployment rate holding steady at 4.2%. Challenger noted that while some companies continue to hire, they do so cautiously, reflecting a challenging macroeconomic backdrop. Experience Seamless Shipping with Entourage Freight Solutions Entourage Freight Solutions believes in total transparency in the shipping process. That is why we invest in tech solutions that track every shipment extensively, monitor every driver, and extract every bit of efficiency without sacrificing quality. Our state-of-the-art platform utilizes cloud-based GPS tracking to keep you informed, reroutes shipments on the fly to avoid delays, and even responds to real-time market changes to ensure you receive your shipment on time and as soon as possible. Our Services Full Truckload (FTL): When you need a truck all to yourself. Less-Than-Truckload (LTL): Efficient solutions for multi-stop shipments or combining smaller loads to save on costs. Refrigerated Trucking: Keeping your temperature-sensitive products fresh and safe. Cross-Docking: Strategically located facilities in Shelby, Ohio, Cedar Rapids, Iowa, and Romulus, Michigan, for streamlined consolidation, storage, and distribution. Ready to experience a new level of service and control in your freight shipping? Request a quote today to see how Entourage Freight Solutions can help with your freight movement and other supply chain needs.