Retail Shipping: 5 Trends Shaping Retail Logistics

Nick Terry • November 3, 2023

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Have you ever juggled a shipment crisis on a Monday morning? Or scrambled to find a last-minute solution to an out-of-stock debacle? As retailers and supply chain managers, you're at the heart of the retail shipping universe, making countless decisions that impact the flow of goods daily. The world of e-commerce has amplified the importance of retail logistics, turning it from a background process to the centerpiece of customer satisfaction. Yet, amidst these heightened stakes, U.S. retail operations report an average supply chain accuracy of only 63%. What's more, a staggering 43% of small businesses are experiencing this without even tracking their inventory!


For those in the trenches, especially in Food & Beverage,
these challenges present opportunities for the taking. This article is your roadmap to the five pivotal trends reshaping retail logistics. From the e-commerce tidal wave to the green shipping revolution, we're about to unpack the strategies and innovations you'll want on your radar.


Today’s Retailers Face a Challenging Landscape

The world of retail logistics involves more than just delivering products on time; it's a complex interplay of meeting heightened customer expectations, managing persistent inventory issues, and staying resilient amidst increasing supply chain disruptions. For retailers and supply chain managers, the stakes have never been higher.


An Increase in Supply Chain Disruptions

From January to June 2023, 8,197 supply chain disruptions were recorded across all industries, marking a 3% year-on-year increase. Although this indicates some stabilization, the specifics are concerning. Labor disruptions, including strikes and layoffs, surged by a whopping 136% in the first half of 2023 compared to the same period in 2022. Though declining by 20%, factory fires still presented as the leading disruption, with 1,642 instances. Moreover, financial disruptions, such as bankruptcies and profit warnings, skyrocketed, increasing 196% and 300%, respectively.


A Steep Rise in Customer Expectations Around E-commerce

E-commerce has been booming and continues to do so. An estimated 20.8% of retail purchases will occur online in 2023, with global e-commerce sales projected to reach a massive $6.3 trillion and grow by 10.4%. As 80% of U.S. consumers continue to evolve their shopping habits, with 43% now opting for online purchases over in-store buys, the pressure on retailers to adapt and excel in this digital domain is immense. Furthermore, free and fast shipping has emerged as the primary driver for online purchases, underscoring the importance of robust retail shipping strategies.


Persistent Inventory Issues

Managing inventory has been tumultuous for many in the retail sector, especially in the post-pandemic era amid changing consumer behavior. After the shortages of 2020 and 2021, many retailers faced the challenge of unloading excess products as consumer spending declined due to steep inflation. Matt Garfield of FTI Consulting observed unprecedented inventory levels at several apparel retailers, likening the situation to peak season distribution centers even in off-peak months. Additionally, major retailers like Target had to adjust their inventory in response to sudden shifts in consumer spending, with Telsey Advisory Group's analysis quantifying this and revealing that inventory growth across major retail segments averaged 46% in Q2 of the previous year. 


The challenge now is to strike a balance – ensuring availability without the burden of overstock. So, what does this mean exactly for the 5 trends shaping retail logistics?


5 Trends Shaping Retail Logistics 

Retail logistics is in fast-forward mode. From speedy e-commerce deliveries and green shipping to blending online and in-store shopping, warehouses going high-tech, and supply chains bracing for surprises. 


1. E-commerce Boom and Last-Mile Delivery

The e-commerce world isn't just changing; it's skyrocketing. But as it soars, it brings along sky-high expectations from consumers. 90% of online shoppers expect packages to arrive in two or three days. Another 32%? They're abandoning their shopping carts if the delivery estimate seems too long. Let's not start with the 61% who want items delivered within three hours after placing an order or the 80% who want same-day shipping


The e-commerce boom has especially impacted the
Food & Beverage sector. Think about it: fresh produce, meal kits, or niche providers such as ButcherBox, Goodfood, Sea to Table, and others – all need to arrive quickly and in perfect condition. This new appetite for swift food deliveries has tossed the traditional retail logistics playbook out the window. It's like juggling flaming torches, trying to keep pace with evolving consumer preferences while ensuring freshness upon delivery. But there's a silver lining for these retailers. Collaborating with a 3PL could be the secret sauce, offering the agility and expertise needed without the logistical migraines of old-school fleet management. 


2. Sustainability and Green Shipping

In the face of the e-commerce explosion, a new trend is reshaping the world of retail logistics: the drive for sustainability. TRecent BCG research highlights this shift: 82% of shipping customers are now willing to pay a premium for zero-carbon shipping, a number that's grown by 11% since 2021. This demand is especially evident in the Food & Beverage sector, where product freshness intertwines with sustainable shipping. However, with the Paris Agreement aiming to limit global warming to 1.5ºC/2.7ºF by 2050, the shipping industry faces challenges in aligning current green practices with these ambitious goals. The push is on to boost customer willingness to pay, harness regulations, and adopt green shipping innovations. After all, in an era where consumers are more conscious than ever about their carbon footprint, green shipping isn't just an eco-friendly choice—it's a business imperative.   


3. Omnichannel Fulfillment

Imagine a world where your customers seamlessly transition between online browsing, in-store visits, and app purchases while anticipating a cohesive shopping experience. Welcome to the age of omnichannel fulfillment. For retailers and supply chain managers, grasping and executing this strategy is paramount, yet only 60% of retailers recognize that. So, to make these strategies genuinely impactful, securing reliable capacity access is non-negotiable, and perfecting omnichannel fulfillment is the way forward.


4. Warehousing and Inventory Optimization

Imagine a busy street corner in a city center. There, a micro-fulfillment center, no larger than a typical neighborhood store, rapidly processes your customer's order. This image isn't a snippet from a sci-fi movie; it's today's reality. But we’re only in the first inning. While 250 MFCs currently operate in the U.S., projections suggest this number will skyrocket to around 5,600 by 2030 — a staggering 20-fold increase. Moreover, as the era of smart and flexible warehousing dawns, retailers are turning to AI to optimize inventory management. Concurrently, data analytics provides invaluable insights for demand planning. At the same time, Just-In-Time strategies guarantee the right stock at the right time.


5. Supply Chain Resilience and Risk Mitigation

Recent black swan events and global supply chain disruptions have thrust the importance of resilience into the spotlight for retailers and supply chain managers. It's no longer just about reacting but proactively anticipating challenges. The solution? A combination of diversifying supply routes, regular risk assessments, and leveraging technology. Partnering with seasoned carriers and utilizing advanced tech tools, such as cloud-based GPS systems, can track shipments in real-time, navigate around weather and traffic hiccups, and ensure maximum value. 


A Future-Ready Retail Revolution with Entourage Freight Solutions

The retail shipping world is in the throes of a seismic shift. From the e-commerce explosion to the dawn of green shipping and the push for omnichannel fulfillment, the stakes are sky-high for retailers and supply chain managers. Amidst this, supply chain accuracy and inventory management are more crucial than ever. But with Entourage Freight Solutions (EFS) in the mix, these tasks turn from an uphill climb to smooth sailing.


EFS doesn't just offer services;
they offer solutions tailored to confront modern-day retail logistics challenges. Whether looking at full truckloads or refrigerated trucking, cross-docking in strategic locations, or specialized project logistics, EFS has got you covered. The cherry on top? Their state-of-the-art, GPS-enabled tech ensures real-time rerouting and rate adjustments.


For those in retail logistics management, partnering with Entourage Freight Solutions is about more than efficient shipping; it's about crafting a resilient, future-proof strategy. So why wait?
Request a quote from Entourage Freight Solutions today. 

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The freight and logistics market has been navigating a turbulent spring as trade policy swings, supply chain bottlenecks, and shifting consumer behavior ripple through every link of the global network. From record layoffs in retail to volatility in Mexican cross-border shipments, the industry is feeling the heat. And port operators, warehouse managers, and transportation carriers alike are having to adapt to rapid changes in container flows, tariff impacts, and regulatory shifts . We have unpacked the critical developments around the freight world, each reflecting the delicate balance between capacity, demand, and regulation that supply chain leaders must navigate. Continue reading to find out more. Tariff Volatility Fuels Cross-Border Freight Swings U.S. shippers face erratic cross-border freight flows from Mexico as tariff uncertainties continue to disrupt their logistics and supply chain planning. According to the Bureau of Transportation Statistics, U.S.-bound truck crossings rose 10.2% in January, fell 6.3% in February, spiked 12% in March, and dropped again by 4.5% in April . Averitt’s Edward Habe attributes this volatility to shippers’ attempts to beat tariff deadlines and navigate unpredictable trade announcements. Although a 25% tariff applies only to goods outside USMCA rules of origin, shippers remain cautious. At Eagle Pass, Texas, beer demand drove a 49.2% year-over-year surge in northbound trucks in Q1, and a considerable part of this was because of Constellation Brands’ Modelo shipments. Meanwhile, Otay Mesa’s volume plummeted 34.9% due to tariffs on Chinese and Southeast Asian imports, which impacted Mexican assembly plants. Key crossings like Laredo and El Paso posted modest declines, while Nogales, Arizona, saw a 4.4% gain. Experts have cautioned that cross-border trade will remain turbulent as long as tariffs fluctuate, making forecasting and operational planning challenging. Chassis Providers Mobilize for Import Surge With U.S. ports bracing for an influx of Chinese imports, America’s largest marine chassis providers — TRAC Intermodal, DCLI, and FlexiVan — are pulling tens of thousands of units from storage , inspecting, and repositioning them to key inland hubs like Chicago, Dallas, and Memphis. TRAC’s Val Noel said, “It could be like a tsunami,” as companies aim to avoid service disruptions. TRAC and DCLI are working closely with BNSF and Union Pacific to anticipate container volumes. FlexiVan, exiting Southern California’s Pool of Pools, is focusing on core partner Ocean Network Express and opened a new chassis pool at the ports of Los Angeles and Long Beach. Logistics providers say it takes weeks to inspect and repair stored chassis, a process they have accelerated since learning lessons during the pandemic. Private chassis pools and railroad container management have improved since the COVID-19 pandemic, reducing pressure on public chassis pools. However, with a surge expected this summer, providers are racing to ensure sufficient capacity and avoid bottlenecks that plagued past import booms. Forecast Points to Port Volatility Ahead U.S. retailers are anticipating a temporary surge in port activity this summer, driven by the 90-day U.S.-China tariff pause that slashed rates on Chinese goods from 145% to 30%. According to the National Retail Federation’s Global Port Tracker, this pause has prompted a rush to restock, with volumes rebounding in June to an estimated 2.01 million TEUs, despite being down 6.2% year over year . However, April’s peak at 2.21 million TEUs was short-lived, with May volumes projected to drop to 1.91 million TEUs, the lowest since December 2023. Retailers are also front-loading back-to-school and winter holiday orders, creating an unusual overlap of peak seasons. Yet, forecasts for September and October show sharp declines of 21.8% and 19.8%, respectively. With port labor strikes and tariff policy swings in play, importers face a turbulent second half of 2025, highlighting the challenges of managing global supply chains in an unpredictable trade environment. Tariff Whiplash Sparks Supply Chain Disruptions April saw the largest recorded monthly drop in the U.S. trade deficit, driven by a 16% import plunge after a tariff-driven order surge. The numbers highlight a troubling supply chain crunch. Data shows warehouse inventories are bloated while replenishment orders stall, widening the gap between inventory levels and costs to 26.8 points , the third highest on record. With storage fees still climbing, small businesses are particularly squeezed, says Colorado State’s Zachary Rogers. Freight rates on the China-U.S. route spiked 88%, with container spot rates expected to peak in June before easing. Flexport’s Ryan Petersen warns that stacked tariffs (some containers face 70% total duties) add layers of uncertainty. Smaller logistics providers, representing the “middle mile,” are hit hardest as large players hoard capacity. C.H. Robinson and Flexport offer tech solutions that help with tariff simulation, but July’s potential tariff increase continues to add uncertainty. The bottom line is that small and mid-tier firms bear the brunt of tariff swings, threatening their viability in an increasingly volatile trade environment. LTL Market Faces Soft Demand as Tonnage Declines Tonnage fell in May for multiple carriers . According to initial reports from Old Dominion Freight Line, Saia, and XPO, sluggish demand persisted in the market. LTL tonnage per day and shipments for these firms all declined compared to a year ago. However, the severity of the drops varied, with Old Dominion hit the hardest and Saia receding the least among the group. In contrast, ArcBest’s asset-based segment reported a 6% year-over-year increase in total tons per day for the month. That came as daily shipments were up 7% for May, “reflecting success in capturing new core business,” the company said. Saia bucked the trend, growing LTL weight per shipment by 3% year over year in May. Manufacturing woes and the customer makeup of these carriers are affecting their tonnage and weight changes. Experts say LTL carriers are navigating a low-demand environment by focusing on profitable lanes and contractual freight rather than chasing volume with pricing concessions. Tariff-Driven Trade Shifts Threaten West Coast Ports U.S. ports are navigating a shifting trade landscape as importers look to sidestep tariffs on Chinese goods, driving cargo diversification toward Southeast Asia and India. According to Larry Gross of Gross Transportation Consulting, the U.S. West Coast, which handled 57% of Chinese imports in 2024, is expected to lose the most as trade reroutes. Chinese volumes accounted for 65% of West Coast port traffic, while only 27% and 8% went to the East and Gulf coasts , respectively. Southeast Asian imports already account for 32% of 2024 TEUs, offering some relief, but not enough to offset the decline from China. When shippers pivot to India, the East Coast captures 86% of inbound freight, reinforcing its resilience. Additional shifts in supply chains, such as labor-related cargo diversions and closures of the Red Sea and Suez Canal, further complicate port planning. Gross warns that the West Coast faces a “triple-barreled threat” of lower trade volumes, loss of diverted cargo to the East and Gulf coasts, and the erosion of Chinese import dominance. Retail Layoffs Surge 274% Amid Tariffs, Economic Pessimism U.S. retailers cut nearly 76,000 jobs in the first five months of 2025. A 274% surge over the same period in 2024, driven by tariffs, economic pessimism, and shifting consumer spending patterns. According to Challenger, Gray & Christmas, retail ranked second in total job cuts, behind only government losses. May alone saw 11,483 layoffs in retail, up from 7,235 in April , reflecting industrywide struggles. Andrew Challenger, senior vice president at the firm, attributed the trend to tariffs, funding cuts, and economic headwinds that have forced companies to tighten budgets. Major brands like Nike, Walmart, and Procter & Gamble announced significant layoffs in May, with Nike shifting responsibilities within its global tech team, Walmart trimming 1,500 positions in tech and operations, and P&G slashing 7,000 nonmanufacturing jobs, which is about 15% of its workforce. Despite the cuts, overall U.S. employment grew by 139,000 in May, with the unemployment rate holding steady at 4.2%. Challenger noted that while some companies continue to hire, they do so cautiously, reflecting a challenging macroeconomic backdrop. Experience Seamless Shipping with Entourage Freight Solutions Entourage Freight Solutions believes in total transparency in the shipping process. That is why we invest in tech solutions that track every shipment extensively, monitor every driver, and extract every bit of efficiency without sacrificing quality. Our state-of-the-art platform utilizes cloud-based GPS tracking to keep you informed, reroutes shipments on the fly to avoid delays, and even responds to real-time market changes to ensure you receive your shipment on time and as soon as possible. Our Services Full Truckload (FTL): When you need a truck all to yourself. Less-Than-Truckload (LTL): Efficient solutions for multi-stop shipments or combining smaller loads to save on costs. Refrigerated Trucking: Keeping your temperature-sensitive products fresh and safe. Cross-Docking: Strategically located facilities in Shelby, Ohio, Cedar Rapids, Iowa, and Romulus, Michigan, for streamlined consolidation, storage, and distribution. Ready to experience a new level of service and control in your freight shipping? Request a quote today to see how Entourage Freight Solutions can help with your freight movement and other supply chain needs.