Retail Shipping: 5 Trends Shaping Retail Logistics

Nick Terry • November 3, 2023

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Have you ever juggled a shipment crisis on a Monday morning? Or scrambled to find a last-minute solution to an out-of-stock debacle? As retailers and supply chain managers, you're at the heart of the retail shipping universe, making countless decisions that impact the flow of goods daily. The world of e-commerce has amplified the importance of retail logistics, turning it from a background process to the centerpiece of customer satisfaction. Yet, amidst these heightened stakes, U.S. retail operations report an average supply chain accuracy of only 63%. What's more, a staggering 43% of small businesses are experiencing this without even tracking their inventory!


For those in the trenches, especially in Food & Beverage,
these challenges present opportunities for the taking. This article is your roadmap to the five pivotal trends reshaping retail logistics. From the e-commerce tidal wave to the green shipping revolution, we're about to unpack the strategies and innovations you'll want on your radar.


Today’s Retailers Face a Challenging Landscape

The world of retail logistics involves more than just delivering products on time; it's a complex interplay of meeting heightened customer expectations, managing persistent inventory issues, and staying resilient amidst increasing supply chain disruptions. For retailers and supply chain managers, the stakes have never been higher.


An Increase in Supply Chain Disruptions

From January to June 2023, 8,197 supply chain disruptions were recorded across all industries, marking a 3% year-on-year increase. Although this indicates some stabilization, the specifics are concerning. Labor disruptions, including strikes and layoffs, surged by a whopping 136% in the first half of 2023 compared to the same period in 2022. Though declining by 20%, factory fires still presented as the leading disruption, with 1,642 instances. Moreover, financial disruptions, such as bankruptcies and profit warnings, skyrocketed, increasing 196% and 300%, respectively.


A Steep Rise in Customer Expectations Around E-commerce

E-commerce has been booming and continues to do so. An estimated 20.8% of retail purchases will occur online in 2023, with global e-commerce sales projected to reach a massive $6.3 trillion and grow by 10.4%. As 80% of U.S. consumers continue to evolve their shopping habits, with 43% now opting for online purchases over in-store buys, the pressure on retailers to adapt and excel in this digital domain is immense. Furthermore, free and fast shipping has emerged as the primary driver for online purchases, underscoring the importance of robust retail shipping strategies.


Persistent Inventory Issues

Managing inventory has been tumultuous for many in the retail sector, especially in the post-pandemic era amid changing consumer behavior. After the shortages of 2020 and 2021, many retailers faced the challenge of unloading excess products as consumer spending declined due to steep inflation. Matt Garfield of FTI Consulting observed unprecedented inventory levels at several apparel retailers, likening the situation to peak season distribution centers even in off-peak months. Additionally, major retailers like Target had to adjust their inventory in response to sudden shifts in consumer spending, with Telsey Advisory Group's analysis quantifying this and revealing that inventory growth across major retail segments averaged 46% in Q2 of the previous year. 


The challenge now is to strike a balance – ensuring availability without the burden of overstock. So, what does this mean exactly for the 5 trends shaping retail logistics?


5 Trends Shaping Retail Logistics 

Retail logistics is in fast-forward mode. From speedy e-commerce deliveries and green shipping to blending online and in-store shopping, warehouses going high-tech, and supply chains bracing for surprises. 


1. E-commerce Boom and Last-Mile Delivery

The e-commerce world isn't just changing; it's skyrocketing. But as it soars, it brings along sky-high expectations from consumers. 90% of online shoppers expect packages to arrive in two or three days. Another 32%? They're abandoning their shopping carts if the delivery estimate seems too long. Let's not start with the 61% who want items delivered within three hours after placing an order or the 80% who want same-day shipping


The e-commerce boom has especially impacted the
Food & Beverage sector. Think about it: fresh produce, meal kits, or niche providers such as ButcherBox, Goodfood, Sea to Table, and others – all need to arrive quickly and in perfect condition. This new appetite for swift food deliveries has tossed the traditional retail logistics playbook out the window. It's like juggling flaming torches, trying to keep pace with evolving consumer preferences while ensuring freshness upon delivery. But there's a silver lining for these retailers. Collaborating with a 3PL could be the secret sauce, offering the agility and expertise needed without the logistical migraines of old-school fleet management. 


2. Sustainability and Green Shipping

In the face of the e-commerce explosion, a new trend is reshaping the world of retail logistics: the drive for sustainability. TRecent BCG research highlights this shift: 82% of shipping customers are now willing to pay a premium for zero-carbon shipping, a number that's grown by 11% since 2021. This demand is especially evident in the Food & Beverage sector, where product freshness intertwines with sustainable shipping. However, with the Paris Agreement aiming to limit global warming to 1.5ºC/2.7ºF by 2050, the shipping industry faces challenges in aligning current green practices with these ambitious goals. The push is on to boost customer willingness to pay, harness regulations, and adopt green shipping innovations. After all, in an era where consumers are more conscious than ever about their carbon footprint, green shipping isn't just an eco-friendly choice—it's a business imperative.   


3. Omnichannel Fulfillment

Imagine a world where your customers seamlessly transition between online browsing, in-store visits, and app purchases while anticipating a cohesive shopping experience. Welcome to the age of omnichannel fulfillment. For retailers and supply chain managers, grasping and executing this strategy is paramount, yet only 60% of retailers recognize that. So, to make these strategies genuinely impactful, securing reliable capacity access is non-negotiable, and perfecting omnichannel fulfillment is the way forward.


4. Warehousing and Inventory Optimization

Imagine a busy street corner in a city center. There, a micro-fulfillment center, no larger than a typical neighborhood store, rapidly processes your customer's order. This image isn't a snippet from a sci-fi movie; it's today's reality. But we’re only in the first inning. While 250 MFCs currently operate in the U.S., projections suggest this number will skyrocket to around 5,600 by 2030 — a staggering 20-fold increase. Moreover, as the era of smart and flexible warehousing dawns, retailers are turning to AI to optimize inventory management. Concurrently, data analytics provides invaluable insights for demand planning. At the same time, Just-In-Time strategies guarantee the right stock at the right time.


5. Supply Chain Resilience and Risk Mitigation

Recent black swan events and global supply chain disruptions have thrust the importance of resilience into the spotlight for retailers and supply chain managers. It's no longer just about reacting but proactively anticipating challenges. The solution? A combination of diversifying supply routes, regular risk assessments, and leveraging technology. Partnering with seasoned carriers and utilizing advanced tech tools, such as cloud-based GPS systems, can track shipments in real-time, navigate around weather and traffic hiccups, and ensure maximum value. 


A Future-Ready Retail Revolution with Entourage Freight Solutions

The retail shipping world is in the throes of a seismic shift. From the e-commerce explosion to the dawn of green shipping and the push for omnichannel fulfillment, the stakes are sky-high for retailers and supply chain managers. Amidst this, supply chain accuracy and inventory management are more crucial than ever. But with Entourage Freight Solutions (EFS) in the mix, these tasks turn from an uphill climb to smooth sailing.


EFS doesn't just offer services;
they offer solutions tailored to confront modern-day retail logistics challenges. Whether looking at full truckloads or refrigerated trucking, cross-docking in strategic locations, or specialized project logistics, EFS has got you covered. The cherry on top? Their state-of-the-art, GPS-enabled tech ensures real-time rerouting and rate adjustments.


For those in retail logistics management, partnering with Entourage Freight Solutions is about more than efficient shipping; it's about crafting a resilient, future-proof strategy. So why wait?
Request a quote from Entourage Freight Solutions today. 

By Nick Terry April 28, 2025
In 2025, trade policy is no longer something that the freight industry can leave on the back burner. Trade policy today is shaping strategy at every level. From tariff escalations and retaliatory duties to sweeping regulatory changes and targeted maritime fees, supply chain leaders are navigating a freight market in which unpredictability is the only constant. Sourcing decisions are shifting, pricing dynamics are unstable, and long-standing operational models are being rewritten in real time. This edition brings together key stories highlighting the growing pressure across logistics channels. Each development points to an industry moving fast, and often reactively, to keep pace with volatile policy decisions. Tariffs Stall US Freight Recovery as Shippers Pause Orders The recent move by the U.S. Trade Representative (USTR) to impose entrance fees on Chinese-built ships calling U.S. ports has only added to the confusion and uncertainty gripping global supply chains and freight operations. Shippers are pausing plans and slashing orders, with truckload volumes, containerized imports, and manufacturing output all showing signs of contraction. Ocean freight spot rates have collapsed: Asia-U.S. West Coast rates have fallen 61% since January to $2,050 per FEU, while East Coast rates have dropped 53.7% to $3,100 per FEU . Blank sailings are rising, with vessels leaving Asia half-empty. Amazon and Five Below are among the major retailers reducing orders from Asia. Container imports jumped 15.3% in 2024, but forecasts now predict a 20-27% decline through the summer. Exporters, particularly agriculture and forestry suppliers, are also squeezed, facing 125% retaliatory tariffs from China. Truckload and intermodal rates remain stagnant, while U.S. factory output fell sharply in March. US Apparel Importers Brace for Long-Term Volume Declines According to Trade Partnership Worldwide, a 124.1% tariff on Chinese clothing and footwear is expected to reduce U.S. apparel imports by 1.6% annually . China still accounts for 41.7% of apparel shipments, leaving limited flexibility for diversion. The American Apparel and Footwear Association (AAFA) is warning of price hikes and mounting infrastructure stress as sourcing pivots toward Vietnam, India, and Indonesia. A looming May 2 deadline for de minimis exemptions could further complicate flows and delay deliveries. Even with a temporary 90-day pause in reciprocal tariffs, the policy uncertainty already affects long-term planning. AAFA CEO Steve Lamar calls the shifting policies “chaotic,” and warned that high tariff pressure will hit both importers and U.S. manufacturers reliant on Chinese components. Port and rail capacity limitations at larger gateways are adding to concerns. Retailers now face rising costs, shrinking margins, and operational delays — all while consumer demand continues to shift rapidly. Freight Pricing Gains Lose Momentum According to the TD Cowen/AFS Freight Index, Q1 truckload rates rose 5.9% above the 2018 baseline, but are expected to decline slightly in Q2. Shippers are responding to tariff threats with aggressive front-loading and shorter-haul routes, driving per-shipment costs to three-year lows. LTL carriers remain focused on profitable lanes and high-quality freight rather than chasing volume. The index forecasts a 0.7% year-over-year increase in LTL rate per pound for Q2 , despite sustained demand softness and macro uncertainty. A key driver behind the softening spot market conditions is a shift to shorter hauls and regionalized distribution, pushing per-shipment costs to their lowest point in more than three years. This trend reflects how retailers and manufacturers are repositioning inventory in response to tariff volatility, as NRF’s Jonathan Gold and DAT analyst Dean Croke noted. Meanwhile, the LTL sector is seeing a 4% rise in fuel surcharges, offsetting lower weights and shorter hauls. With the freight market still under pressure after 26 months of contraction, optimism remains subdued as we enter the midyear period. US Truckload Freight Spot Rates Continue to Fluctuate National benchmark rates have experienced a decline across all categories. As of April 18, dry van decreased by 4 cents to $1.62, reefer by 2 cents to $1.88 , and flatbed by 3 cents to $2.16. This marked the first overall decrease since late January, signaling potential shifts in market dynamics. These changes can be attributed to factors such as tariff uncertainties and tighter capacity, especially affecting the flatbed market. Flatbed rates rely heavily on manufacturing activity in the country, which has been particularly hard-hit by the ongoing trade war with China, and to some extent, with the rest of the world. US Finalizes Tiered Fee Plan Targeting Chinese Ships The U.S. is moving forward with a revised plan to levy voyage-based fees on Chinese-owned and Chinese-built ships calling at American ports. The U.S. Trade Representative (USTR) announced the measure as part of a broader Trump administration effort to counter China’s dominance in shipbuilding and logistics while reigniting domestic ship construction and port infrastructure investment. Starting in six months, Chinese operators will be charged $50 per net ton, with an annual increase of $30 for three years . Non-Chinese carriers using Chinese-built vessels will face lower rates, beginning at $18 per ton or $120 per container, with annual increases. The USTR capped fee applications at five voyages per vessel annually, scaling back its original, more punitive per-port-call proposal after intense industry pushback. The fees are tied to findings from a USTR investigation, which concluded that China’s shipbuilding dominance — producing 29% of global fleet capacity and 70% of all container ships on order — stemmed from unfair trade practices. Exemptions apply to ships arriving empty, those in the Great Lakes or U.S. territories, and some bulk exports. LNG vessel transport restrictions will phase in over 22 years to support U.S. production. China’s largest container carrier, Cosco Shipping Lines, has sharply criticized the USTR’s plan. In a strongly worded statement, Cosco labeled the move as “discriminatory,” and warned it would disrupt global industrial and supply chain stability. Cosco denied allegations from that USTR investigation that claimed China manipulated its shipping and shipbuilding sectors to gain an unfair advantage. The carrier said it upholds “integrity, transparency, and compliance” in global competition and remains committed to ensuring the resilience of international trade. Walmart Investing $6B in Mexico, Central America Store Expansion Walmart of Mexico and Central America will invest $6 billion to open new stores across the region , reinforcing its long-term commitment to growth in Latin America. The expansion will include Bodega Aurrera, Walmart Supercenters, Sam’s Club, and Walmart Express formats, building on a robust network of 3,200 stores across all 32 Mexican states. This latest move echoes Walmart’s earlier $1.3 billion investment in 2016 for regional distribution and operational upgrades. The retailer entered the Mexican market in 1991 with a Sam’s Club in Mexico City. In a statement, Walmart said the new expansion reflects confidence in the region’s economic potential and consumer demand. Globally, Walmart continues to invest aggressively in infrastructure and store development. The company has pledged about $4.5 billion for its Canadian operations and $1.3 billion in Chile to build 70 new stores and a distribution center. In the U.S., Walmart is executing a five-year plan to build or convert more than 150 stores while modernizing 650 existing locations under its “Store of the Future” initiative. Experience Seamless Shipping with Entourage Freight Solutions Entourage Freight Solutions believes in total transparency in the shipping process. That is why we invest in tech solutions that track every shipment extensively, monitor every driver, and extract every bit of efficiency without sacrificing quality. Our state-of-the-art platform utilizes cloud-based GPS tracking to keep you informed, reroutes shipments on the fly to avoid delays, and even responds to real-time market changes to ensure you receive your shipment on time and as soon as possible. Our Services Full Truck Load (FTL): When you need a truck all to yourself. Less-Than-Truckload (LTL): Efficient solutions for multi-stop shipments or combining smaller loads to save on costs. Refrigerated Trucking: Keeping your temperature-sensitive products fresh and safe. Cross-Docking: Strategically located facilities in Shelby, Ohio, Cedar Rapids, Iowa, and Romulus, Michigan, for streamlined consolidation, storage, and distribution. Ready to experience a new level of service and control in your freight shipping? Request a quote today to see how Entourage Freight Solutions can help with your freight movement and other supply chain needs.
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