What to Look for in the Right Freight Shipping Partner in Columbus, Ohio

adam • January 17, 2022

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What to Look for in the Right Freight Shipping Partner in Columbus, Ohio

Of all the aspects of supply chain management and logistics that freight shipping management has to contend with, one of the most pressing and obvious is the growing cost of shipping in general. It is a constant battle between maintaining profitable operations and keeping prices as low as possible for consumers.


That balancing act is a big deal, especially in light of the ongoing recovery in a post-pandemic market. According to Forbes, “Recent research found that about 60% of U.S. consumers abandoned a purchase because the shipping cost was too high. Another 84% say they're unlikely to shop with a brand again after a poor shipping experience. As a result, valuable sales may be lost.” Dealing with issues regarding shipping costs and services means finding the right freight shipping partner in Columbus, Ohio, to meet specific shipping and transportation needs for perishable and non-perishable goods. And if the shipping cost is too high for your brand or the consumer, it undermines the entire customer journey. Knowing what to look for in a freight shipping partner is essential. Here are the top things to look for when evaluating potential partners in the Columbus area. 


1. Dropshipping Options

Using third-party logistics providers (3PLs) who offer dropshipping services can help lower overall shipping costs. Dropshipping has become particularly attractive to modern supply chain managers and shippers alike. It is a flexible and innovative option for businesses that need to increase overall shipping volume without further stressing current inventory and warehouse management services. Dropshipping allows shippers to scale and adapt as needed, which freight management needs to entail.


2. Networking Power and Opportunities

When looking for someone to partner with in the shipping and transportation industry, it is important to consider what other connections they can bring to the table. Networking with the right freight transportation partner can bring several more partners into the collaboration. Choosing the right initial partner can instantly expand your network pool and give you access to even more contacts that can help grow your business. Selecting a freight shipping partner is an important decision for any management team.


3. Packaging Protocols

Packaging may seem like a fairly straightforward part of the logistical planning phase. However, the type of packaging, the materials used, and how pallets and containers are loaded can significantly impact shipping times and rates. Along with considerations about what services are available through shipping partnerships, reefer freight brokerage partnerships are also worth exploring. The details matter and proper packaging can protect freight while keeping loads as maneuverable as possible.


4. Modern Technology and Innovation

Technology has made it much easier to manage the shipping process. Aside from faster shipping options, technology has allowed shippers themselves to save money by streamlining claims and payment issues. In the past, customer reports of lost, stolen, or damaged goods and shipments had to be taken at face value. Now, freight shippers have real-time scanning and tracking tools, business surveillance videos, on-demand location pings, and other analytics tools that support the entire supply chain.


5. Proactive Fee and Surcharge Management

Reefer freight brokerage services can be especially beneficial for those dealing with perishable freight transportation services. Often goods requiring special handling and transportation incur higher rates and fees. Working with an experienced brokerage partner familiar with these kinds of services can make it easier for shippers to reduce expenses. Securing lower rates and fees without sacrificing shipping quality and service is a win-win situation for the shipper and the customer alike.


6. Efficient Routes and Shipping Schedules

Another point to consider when looking for the right shipping partner is what sort of routes they offer and how often they make runs along specific lanes. Shippers need a partner that can operate with their level of freight and make deliveries as often as necessary and to the destinations required. Coordinating available shipping routes and timelines with current capacity demands is a big part of ensuring shipments arrive on time and is something to carefully consider when looking for a shipping partner.


7. Specialty and Standard Delivery Modes, Speed, and Range

Whether it is a reefer freight brokerage partnership, dry van shipping, or standard freight shipping, both parties need to agree on the following:

  • Where drivers will go
  • How far they will travel
  • How quickly they will get loads delivered
  • How many loads they will carry
  • What rates are going to be charged

Everything needs to be laid out and agreed to from the start. Establishing a relationship with a freight shipping partner in Columbus, Ohio, is all about communication, collaboration, and coordination. 


8. Ability to Track and Monitor in Real-Time

Freight shipping services rely heavily on fast and reliable communications and data sharing options. Knowing where loads are, when delays and disruptions occur, and when deliveries are complete is critical to optimizing shipping services. The best shipping partner is one that has all of the necessary tracking and monitoring services in place. Everyone from the management team to the shippers to the customers themselves can benefit from real-time tracking and monitoring services.


9. Availability of Customer Service 

Another important feature to consider when looking for the best freight shipping partner in Columbus, Ohio, is the state of their customer service team. This is a crucial aspect of any partnership. And it is not only for the sake of customers who may have issues arise with their order but also for the shipping and logistics team members who may run into problems during a shipment. On-demand customer service is critical for successful deliveries and is an important aspect to consider when looking for a shipping partner.


10. Specialization Within Transportation

Freight shipping can include a range of specialized services depending on the type of load and its final destination. Shipping quotes can vary significantly based on these factors. Finding a shipping partner that can handle specialized loads allows for more orders to be fulfilled and more trucks to stay on the road. Whether it is reefer goods, hazardous materials, oversized and bulky loads, or something else, finding a partner that can handle specialized loads is something many shippers look for today.


11. Flexibility and Scalability

Along with specialized loads and perishable items, reefer freight brokerage providers can help shippers find new opportunities. With enhanced capacity services and load matching tools, brokers can help improve overall flexibility and scalability within the supply chain. Loads can be found and accepted much more quickly, and it’s easier to make adjustments when orders and routes need to be shifted or altered for any reason. These kinds of services can help shippers stay ahead of the competition.


12. Industry Reputation and Experience 

When choosing a freight shipping partner, it is important to consider their scope of experience and their reputation. Sometimes working with a new shipper can yield better rates and fees, but it must not come at the cost of sacrificing quality services. Shippers want to ensure their partners have a good reputation in the industry and with customers to paint their own brand and services in the best possible light. Reputation and experience are important considerations for any partnership.


13. Local and Regional Shipper Perks

When looking for reliable shipping partnerships, another thing to keep in mind is what drayage and final mile services they offer. Oftentimes, the big picture obscures the most important part of any shipment — the final handoff. Last-minute delays and delivery issues can frustrate customers and cause problems with logistics, load pick-up, invoicing, and many other aspects of supply chain logistics. The right freight partner will have services to provide a smooth and easy delivery for each load.


Choose the Right Freight Shipping Partner in Columbus Ohio, by Working With Entourage Freight Solutions

Of everything that supply chain management and logistics managers have to work through and keep track of, freight shipping services have to be one of the most important and most challenging. Among the most pressing and obvious concerns facing today’s supply chain is the growing cost associated with even the most routine and mundane shipping services. The delicate balance between keeping profits high and customer costs low is an ongoing challenge felt throughout the industry today. 


Finding the right shipping partner is a big deal. Whether it is reefer freight brokerage services, specialized freight handling and shipping services, or some other shipping option, the key to success is finding and then preserving a strong shipping partnership. If you have been looking for the best freight shipping partner in Columbus, Ohio, contact Entourage Freight Solutions today to learn more about dedicated, available logistics services.

By Nick Terry April 28, 2025
In 2025, trade policy is no longer something that the freight industry can leave on the back burner. Trade policy today is shaping strategy at every level. From tariff escalations and retaliatory duties to sweeping regulatory changes and targeted maritime fees, supply chain leaders are navigating a freight market in which unpredictability is the only constant. Sourcing decisions are shifting, pricing dynamics are unstable, and long-standing operational models are being rewritten in real time. This edition brings together key stories highlighting the growing pressure across logistics channels. Each development points to an industry moving fast, and often reactively, to keep pace with volatile policy decisions. Tariffs Stall US Freight Recovery as Shippers Pause Orders The recent move by the U.S. Trade Representative (USTR) to impose entrance fees on Chinese-built ships calling U.S. ports has only added to the confusion and uncertainty gripping global supply chains and freight operations. Shippers are pausing plans and slashing orders, with truckload volumes, containerized imports, and manufacturing output all showing signs of contraction. Ocean freight spot rates have collapsed: Asia-U.S. West Coast rates have fallen 61% since January to $2,050 per FEU, while East Coast rates have dropped 53.7% to $3,100 per FEU . Blank sailings are rising, with vessels leaving Asia half-empty. Amazon and Five Below are among the major retailers reducing orders from Asia. Container imports jumped 15.3% in 2024, but forecasts now predict a 20-27% decline through the summer. Exporters, particularly agriculture and forestry suppliers, are also squeezed, facing 125% retaliatory tariffs from China. Truckload and intermodal rates remain stagnant, while U.S. factory output fell sharply in March. US Apparel Importers Brace for Long-Term Volume Declines According to Trade Partnership Worldwide, a 124.1% tariff on Chinese clothing and footwear is expected to reduce U.S. apparel imports by 1.6% annually . China still accounts for 41.7% of apparel shipments, leaving limited flexibility for diversion. The American Apparel and Footwear Association (AAFA) is warning of price hikes and mounting infrastructure stress as sourcing pivots toward Vietnam, India, and Indonesia. A looming May 2 deadline for de minimis exemptions could further complicate flows and delay deliveries. Even with a temporary 90-day pause in reciprocal tariffs, the policy uncertainty already affects long-term planning. AAFA CEO Steve Lamar calls the shifting policies “chaotic,” and warned that high tariff pressure will hit both importers and U.S. manufacturers reliant on Chinese components. Port and rail capacity limitations at larger gateways are adding to concerns. Retailers now face rising costs, shrinking margins, and operational delays — all while consumer demand continues to shift rapidly. Freight Pricing Gains Lose Momentum According to the TD Cowen/AFS Freight Index, Q1 truckload rates rose 5.9% above the 2018 baseline, but are expected to decline slightly in Q2. Shippers are responding to tariff threats with aggressive front-loading and shorter-haul routes, driving per-shipment costs to three-year lows. LTL carriers remain focused on profitable lanes and high-quality freight rather than chasing volume. The index forecasts a 0.7% year-over-year increase in LTL rate per pound for Q2 , despite sustained demand softness and macro uncertainty. A key driver behind the softening spot market conditions is a shift to shorter hauls and regionalized distribution, pushing per-shipment costs to their lowest point in more than three years. This trend reflects how retailers and manufacturers are repositioning inventory in response to tariff volatility, as NRF’s Jonathan Gold and DAT analyst Dean Croke noted. Meanwhile, the LTL sector is seeing a 4% rise in fuel surcharges, offsetting lower weights and shorter hauls. With the freight market still under pressure after 26 months of contraction, optimism remains subdued as we enter the midyear period. US Truckload Freight Spot Rates Continue to Fluctuate National benchmark rates have experienced a decline across all categories. As of April 18, dry van decreased by 4 cents to $1.62, reefer by 2 cents to $1.88 , and flatbed by 3 cents to $2.16. This marked the first overall decrease since late January, signaling potential shifts in market dynamics. These changes can be attributed to factors such as tariff uncertainties and tighter capacity, especially affecting the flatbed market. Flatbed rates rely heavily on manufacturing activity in the country, which has been particularly hard-hit by the ongoing trade war with China, and to some extent, with the rest of the world. US Finalizes Tiered Fee Plan Targeting Chinese Ships The U.S. is moving forward with a revised plan to levy voyage-based fees on Chinese-owned and Chinese-built ships calling at American ports. The U.S. Trade Representative (USTR) announced the measure as part of a broader Trump administration effort to counter China’s dominance in shipbuilding and logistics while reigniting domestic ship construction and port infrastructure investment. Starting in six months, Chinese operators will be charged $50 per net ton, with an annual increase of $30 for three years . Non-Chinese carriers using Chinese-built vessels will face lower rates, beginning at $18 per ton or $120 per container, with annual increases. The USTR capped fee applications at five voyages per vessel annually, scaling back its original, more punitive per-port-call proposal after intense industry pushback. The fees are tied to findings from a USTR investigation, which concluded that China’s shipbuilding dominance — producing 29% of global fleet capacity and 70% of all container ships on order — stemmed from unfair trade practices. Exemptions apply to ships arriving empty, those in the Great Lakes or U.S. territories, and some bulk exports. LNG vessel transport restrictions will phase in over 22 years to support U.S. production. China’s largest container carrier, Cosco Shipping Lines, has sharply criticized the USTR’s plan. In a strongly worded statement, Cosco labeled the move as “discriminatory,” and warned it would disrupt global industrial and supply chain stability. Cosco denied allegations from that USTR investigation that claimed China manipulated its shipping and shipbuilding sectors to gain an unfair advantage. The carrier said it upholds “integrity, transparency, and compliance” in global competition and remains committed to ensuring the resilience of international trade. Walmart Investing $6B in Mexico, Central America Store Expansion Walmart of Mexico and Central America will invest $6 billion to open new stores across the region , reinforcing its long-term commitment to growth in Latin America. The expansion will include Bodega Aurrera, Walmart Supercenters, Sam’s Club, and Walmart Express formats, building on a robust network of 3,200 stores across all 32 Mexican states. This latest move echoes Walmart’s earlier $1.3 billion investment in 2016 for regional distribution and operational upgrades. The retailer entered the Mexican market in 1991 with a Sam’s Club in Mexico City. In a statement, Walmart said the new expansion reflects confidence in the region’s economic potential and consumer demand. Globally, Walmart continues to invest aggressively in infrastructure and store development. The company has pledged about $4.5 billion for its Canadian operations and $1.3 billion in Chile to build 70 new stores and a distribution center. In the U.S., Walmart is executing a five-year plan to build or convert more than 150 stores while modernizing 650 existing locations under its “Store of the Future” initiative. Experience Seamless Shipping with Entourage Freight Solutions Entourage Freight Solutions believes in total transparency in the shipping process. That is why we invest in tech solutions that track every shipment extensively, monitor every driver, and extract every bit of efficiency without sacrificing quality. Our state-of-the-art platform utilizes cloud-based GPS tracking to keep you informed, reroutes shipments on the fly to avoid delays, and even responds to real-time market changes to ensure you receive your shipment on time and as soon as possible. Our Services Full Truck Load (FTL): When you need a truck all to yourself. Less-Than-Truckload (LTL): Efficient solutions for multi-stop shipments or combining smaller loads to save on costs. Refrigerated Trucking: Keeping your temperature-sensitive products fresh and safe. Cross-Docking: Strategically located facilities in Shelby, Ohio, Cedar Rapids, Iowa, and Romulus, Michigan, for streamlined consolidation, storage, and distribution. Ready to experience a new level of service and control in your freight shipping? Request a quote today to see how Entourage Freight Solutions can help with your freight movement and other supply chain needs.
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