Peak Shipping Seasons: How a 3PL Navigates Shippers for Any Season

adam • October 27, 2022

Blog Post CTA

Peak Shipping Seasons: How a 3PL Navigates Shippers for Any Season

Shipping freight typically follows a predictable pattern. Depending on the season, different business verticals sometimes have ebbs and flow. This means that at certain times of the year, truck capacity might be readily available in certain areas of the US, or it might not be. When trucks are in high demand, shippers often have a harder time finding capacity for their loads.


This is a particular challenge in the food industry. Most products have a relatively
short shelf life, and any excursion outside of their required temperature can lead to spoiled deliveries or costly recalls. Working with the wrong carrier can directly impact a business’s health.


Fortunately, foodservice providers don’t have to maneuver through a busy period alone. They can enlist the help of a freight broker to handle the peak season challenges for them.



What is the Peak Season Shipping Period?


Peak shipping season refers to the period of time when shipping orders and load volumes increase for shippers.. It’s when there’s more inventory to transport and store, which in turn can lead to equipment shortages and other bottlenecks in a company’s supply chain. 


Shippers all have different seasonalities. For example, the produce industry’s peak season differs from retailers who generally ship more before the holidays. In this article, we’ll explain the four peak shipping seasons, including how long each season lasts and which business verticals see an increase in volume during peak season. We’ll also explain how to manage freight more optimally, no matter which season it occurs. 


What is Peak Season Shipping vs. Black Swan Events?


First, it might be helpful to explain what a peak season is
not. Peak shipping season is different from a black swan event. In fact, the two differ in some pretty significant ways. 


Black Swan Events Are Unpredictable


A black swan event refers to when an unprecedented and unpredictable event occurs that
often has far reaching consequences. It could be thought of as an incident who’s likelihood is low, but who’s impact is high. Some examples of a global black swan event include the 2008 financial crash or the current Covid-19 pandemic. A positive example of a black swan event could include the invention of the internet or the smartphone, which led to an acceleration of e-commerce, creating a surge in need for more parcel shipping and last mile deliveries. 


Black swan events can also happen locally. For example, a hurricane, port labor strike, or an unexpected factory shutdown could all be considered black swan events that can disrupt shipping networks and cause a burden for companies.


Peak Seasons Are Known Ahead of Time


Peak seasons are not black swan events. That’s because They are not unexpected events, but rather seasonal changes that shippers can anticipate. Shippers and carriers alike know when peak season will occur and how long it will last, and they usually plan ahead of time to prepare themselves. 


A 3PL Can Help Shippers Navigate Peak Season


The upside of using a 
third party logistics provider is that they can help shippers manage their peak season each year. Freight brokerages, another common term for 3PL, generally have a national network of vetted carriers that they can call on, no matter how tight the capacity might be. Experienced 3PLs can often anticipate seasonality of freight by developing the right carriers and planning ahead for when peak shipping season hits. 


What are the Major Peak Season Shipping Periods to Know?


Just as there are four seasons in a calendar year, there are also four distinct periods in freight shipping.. These are often referred to as the “four seasons of freight.” They tend to mirror the weather and the holidays that occur within that quarter. 


The Quiet Season

The quiet season generally takes place from the beginning of January until the end of March. It’s marked by cold weather and slow freight patterns. The quiet season might involve loads that require reverse logistics, often called returns, as it comes on the heels of gift-giving season. We have all experienced needing to return something to a store. That store has to have some mechanism to process those returns, and during the beginning of any year, returns surge in volume. 


Significantly, the quiet season is also the time when truckload contracts begin to ramp up as contracts expire. During this time, shippers will submit requests for proposal (RFPs), and carriers respond with a bid detailing their prices and service levels on various lanes for the year or quarter.


Freight brokerages, such as
Entourage Freight Solutions, use carrier market analytics going into RFP season to prepare negotiations with carriers around data vs anecdotes, to ensure the pricing is sound and fair for both parties. Having data on carrier rates and performance puts brokers in a position to negotiate optimal contract rates for their shipper clients.


Produce Season

Once the quiet season concludes, the period that follows is called the produce season. This is the time when major agricultural regions in the US and Mexico have their harvest and ship their commodities around the country. Freight volumes start to pick up, and carriers tend to gravitate towards growing regions to maximize their profit margins. In other words, truck capacity generally tightens up.


The produce shipping season typically lasts from April through July. During this period, rates begin to rise and it may become harder to find a carrier to work with. Other shippers who are not moving produce may be surprised to find that some carriers are only willing to haul produce in this season because the rates are generally higher.


Produce season is a particularly busy time for companies like
Entourage Freight Solutions. Brokerages and 3PLs specializing in transporting food items quickly and safely will see an increase in demand to manage higher freight volumes for shipper customers. Brokerages track shelf life and temperature continuously, and follow guidelines laid out by the Food Safety Modernization Act.


Once a shipment gets outside of its temperature range, it could be destroyed in a matter of minutes. That’s why it's important to work with companies that provide
continuous temperature monitoring and frequent operational updates to ensure your perishable commodities arrive on time. From the time a pickup is tendered until it arrives at its destination, it’s important that shippers receive updates on their load status. Safety, visibility, and proactive communication are important for any shipment, but for expedited produce, they are essential.


Peak Season

As the produce shipping season winds down, it is replaced with what the industry calls peak shipping season. That’s the time when retail companies get inventory in place for a buying spree from consumers. Annual holidays and shopping events during back to school season, Halloween, Thanksgiving, Black Friday, and Christmas precipitate a wave of sales.  important to have enough stock available to meet demand. Most of this inventory is shipped between August and October. During peak shipping season, freight volumes and rates tend to hit their maximum.


Holiday Peak Shipping Season

The year concludes with the holiday peak season, which overlaps with a lot of the freight shipped during peak shipping season.  Fom November through December, consumers buy gifts for friends and family, while shippers rush to complete orders to complete their business year and the new year begins. . Carriers are also busy moving loads and handling last minute orders and returns. It’s also a time when drivers and other employees often request time off, which sometimes leads to capacity issues during the holidays.


How a 3PL Helps Shippers Navigate any Peak Season

Three quarters of the year are a hectic time for carriers. And the calmest time of the year  is usually consumed with business planning. Shippers who move temperature-controlled food products have more transportation requirements than other shippers. But executing a transportation management strategy, or even getting the attention of a carrier in this environment can sometimes be challenging.. Fortunately, shippers can outsource transportation to a reliable third party logistics provider, or 3PL, that can help them navigate the somewhat chaotic capacity issues that face the U.S. freight market.


Help Manage By Exception

Most shipping exceptions, i.e. deviations from the norm, like incorrect labels, damaged freight, or vehicle breakdowns, are confined to a single order or batch of orders, but they can still bullwhip back through other processes and cause an inordinate amount of failure. A freight broker can handle these hiccups, so that shippers don’t have to pause the work day to tend to a mishap.


Help Find Capacity

Trucking capacity often gets tight during peak and produce seasons. A 3PL provides access to a large network of vetted carriers, and uses data to find optimized shipping routes. Plus, they offer a large volume of business, which makes them attractive to carriers and provides more leverage than most individual companies have.


Turn a Shipper into a Shipper of Choice

A shipper of choice is a company that carriers want to work with because of the value provided by the partnership. Shippers of choice are flexible, reliable, and easy to work with. By working with a 3PL, companies can gain preferred shipper status by proxy. Additionally, a 3PL can handle the planning and communication that go into becoming a shipper of choice. 


Leverage Technology

Most freight brokers today use a transportation management system or other visibility tools, such as real-time tracking devices for temperature logging and other platforms that utilize GPS and telematics to know where the freight is in-transit at any time. Entourage Freight Solutions utilizes IoT-enabled tracking to monitor temperature, status and location of goods, and automatically push that information back to shippers.


Offer Dedicated Freight Services

Dedicated transportation means a carrier has agreed to haul loads for a set rate over a specific period of time. A dedicated transportation arrangement comes with numerous benefits to shippers, like dedicated capacity and better quality tracking. Freight brokerages like Entourage will negotiate dedicated freight services on behalf of their shipper clients.


Partner With Entourage Freight Solutions to Navigate Peak Season Challenges


There are no easy seasons in freight transportation. No matter what vertical a shipper is in, they are impacted by the ebb and flow of other businesses vying for capacity. Truck capacity is a limited resource. Finding space during a busy shipping period can sometimes be challenging, especially for large companies.. It’s even tougher for expedited, temperature-controlled shipments.


Working with a 3PL like Entourage Freight Solutions can mitigate many of these difficulties. Entourage provides dedicated transport solutions to make sure that shippers have capacity year round, no matter what shipping season it is. All shippers have to do is focus on their business.
Reach out to Entourage Freight Solutions today and check ‘handle peak season’ off your to do list.

EFStrucking
By Nick Terry September 12, 2025
We dive into rising LTL rates amid falling volumes, looming overcapacity, tariff rulings, and density-based reclassifications shaping 2025-2026 freight.
truck parking FS
By Nick Terry August 29, 2025
The $100 billion truck parking gap, UPS buyouts, tariffs, and AI adoption reshape supply chains.
EFS supply chain
By Nick Terry August 25, 2025
Discover how to build a resilient manufacturing supply chain with risk mitigation, flexible logistics, and 3PL partnerships to manage global trade shifts.
EFS cargo theft
By Nick Terry August 18, 2025
Explore the latest in freight and logistics, from rising cargo theft and FedEx’s LTL spin-off to major acquisitions and tariff shifts.
truck parking
By Nick Terry July 29, 2025
On the freight front: broker transparency battles, LTL rule delays, drayage distress, truckload stagnation, warehouse slowdowns, and job cuts.
EFS EV
By Nick Terry July 24, 2025
Learn how electric vehicles are changing supply chains. Explore challenges in battery transport and safety rules and how shippers can stay ahead.
EFS warehouse
By Nick Terry July 15, 2025
New tariffs, driver shortages, port automation resistance, EV adoption, and rising warehouse vacancies are reshaping the U.S. freight economy in July.
EFS Long Beach
By Nick Terry June 27, 2025
Explore key trends reshaping the U.S. freight market in 2025 — from spot rate fluctuations and FMCSA enforcement to the rise of reverse logistics.
EFS e-commerce
By Nick Terry June 27, 2025
Learn how to adapt retail logistics for e-commerce surges using agile systems, real-time tracking, and smart warehouse automation.
By Nick Terry June 13, 2025
The freight and logistics market has been navigating a turbulent spring as trade policy swings, supply chain bottlenecks, and shifting consumer behavior ripple through every link of the global network. From record layoffs in retail to volatility in Mexican cross-border shipments, the industry is feeling the heat. And port operators, warehouse managers, and transportation carriers alike are having to adapt to rapid changes in container flows, tariff impacts, and regulatory shifts . We have unpacked the critical developments around the freight world, each reflecting the delicate balance between capacity, demand, and regulation that supply chain leaders must navigate. Continue reading to find out more. Tariff Volatility Fuels Cross-Border Freight Swings U.S. shippers face erratic cross-border freight flows from Mexico as tariff uncertainties continue to disrupt their logistics and supply chain planning. According to the Bureau of Transportation Statistics, U.S.-bound truck crossings rose 10.2% in January, fell 6.3% in February, spiked 12% in March, and dropped again by 4.5% in April . Averitt’s Edward Habe attributes this volatility to shippers’ attempts to beat tariff deadlines and navigate unpredictable trade announcements. Although a 25% tariff applies only to goods outside USMCA rules of origin, shippers remain cautious. At Eagle Pass, Texas, beer demand drove a 49.2% year-over-year surge in northbound trucks in Q1, and a considerable part of this was because of Constellation Brands’ Modelo shipments. Meanwhile, Otay Mesa’s volume plummeted 34.9% due to tariffs on Chinese and Southeast Asian imports, which impacted Mexican assembly plants. Key crossings like Laredo and El Paso posted modest declines, while Nogales, Arizona, saw a 4.4% gain. Experts have cautioned that cross-border trade will remain turbulent as long as tariffs fluctuate, making forecasting and operational planning challenging. Chassis Providers Mobilize for Import Surge With U.S. ports bracing for an influx of Chinese imports, America’s largest marine chassis providers — TRAC Intermodal, DCLI, and FlexiVan — are pulling tens of thousands of units from storage , inspecting, and repositioning them to key inland hubs like Chicago, Dallas, and Memphis. TRAC’s Val Noel said, “It could be like a tsunami,” as companies aim to avoid service disruptions. TRAC and DCLI are working closely with BNSF and Union Pacific to anticipate container volumes. FlexiVan, exiting Southern California’s Pool of Pools, is focusing on core partner Ocean Network Express and opened a new chassis pool at the ports of Los Angeles and Long Beach. Logistics providers say it takes weeks to inspect and repair stored chassis, a process they have accelerated since learning lessons during the pandemic. Private chassis pools and railroad container management have improved since the COVID-19 pandemic, reducing pressure on public chassis pools. However, with a surge expected this summer, providers are racing to ensure sufficient capacity and avoid bottlenecks that plagued past import booms. Forecast Points to Port Volatility Ahead U.S. retailers are anticipating a temporary surge in port activity this summer, driven by the 90-day U.S.-China tariff pause that slashed rates on Chinese goods from 145% to 30%. According to the National Retail Federation’s Global Port Tracker, this pause has prompted a rush to restock, with volumes rebounding in June to an estimated 2.01 million TEUs, despite being down 6.2% year over year . However, April’s peak at 2.21 million TEUs was short-lived, with May volumes projected to drop to 1.91 million TEUs, the lowest since December 2023. Retailers are also front-loading back-to-school and winter holiday orders, creating an unusual overlap of peak seasons. Yet, forecasts for September and October show sharp declines of 21.8% and 19.8%, respectively. With port labor strikes and tariff policy swings in play, importers face a turbulent second half of 2025, highlighting the challenges of managing global supply chains in an unpredictable trade environment. Tariff Whiplash Sparks Supply Chain Disruptions April saw the largest recorded monthly drop in the U.S. trade deficit, driven by a 16% import plunge after a tariff-driven order surge. The numbers highlight a troubling supply chain crunch. Data shows warehouse inventories are bloated while replenishment orders stall, widening the gap between inventory levels and costs to 26.8 points , the third highest on record. With storage fees still climbing, small businesses are particularly squeezed, says Colorado State’s Zachary Rogers. Freight rates on the China-U.S. route spiked 88%, with container spot rates expected to peak in June before easing. Flexport’s Ryan Petersen warns that stacked tariffs (some containers face 70% total duties) add layers of uncertainty. Smaller logistics providers, representing the “middle mile,” are hit hardest as large players hoard capacity. C.H. Robinson and Flexport offer tech solutions that help with tariff simulation, but July’s potential tariff increase continues to add uncertainty. The bottom line is that small and mid-tier firms bear the brunt of tariff swings, threatening their viability in an increasingly volatile trade environment. LTL Market Faces Soft Demand as Tonnage Declines Tonnage fell in May for multiple carriers . According to initial reports from Old Dominion Freight Line, Saia, and XPO, sluggish demand persisted in the market. LTL tonnage per day and shipments for these firms all declined compared to a year ago. However, the severity of the drops varied, with Old Dominion hit the hardest and Saia receding the least among the group. In contrast, ArcBest’s asset-based segment reported a 6% year-over-year increase in total tons per day for the month. That came as daily shipments were up 7% for May, “reflecting success in capturing new core business,” the company said. Saia bucked the trend, growing LTL weight per shipment by 3% year over year in May. Manufacturing woes and the customer makeup of these carriers are affecting their tonnage and weight changes. Experts say LTL carriers are navigating a low-demand environment by focusing on profitable lanes and contractual freight rather than chasing volume with pricing concessions. Tariff-Driven Trade Shifts Threaten West Coast Ports U.S. ports are navigating a shifting trade landscape as importers look to sidestep tariffs on Chinese goods, driving cargo diversification toward Southeast Asia and India. According to Larry Gross of Gross Transportation Consulting, the U.S. West Coast, which handled 57% of Chinese imports in 2024, is expected to lose the most as trade reroutes. Chinese volumes accounted for 65% of West Coast port traffic, while only 27% and 8% went to the East and Gulf coasts , respectively. Southeast Asian imports already account for 32% of 2024 TEUs, offering some relief, but not enough to offset the decline from China. When shippers pivot to India, the East Coast captures 86% of inbound freight, reinforcing its resilience. Additional shifts in supply chains, such as labor-related cargo diversions and closures of the Red Sea and Suez Canal, further complicate port planning. Gross warns that the West Coast faces a “triple-barreled threat” of lower trade volumes, loss of diverted cargo to the East and Gulf coasts, and the erosion of Chinese import dominance. Retail Layoffs Surge 274% Amid Tariffs, Economic Pessimism U.S. retailers cut nearly 76,000 jobs in the first five months of 2025. A 274% surge over the same period in 2024, driven by tariffs, economic pessimism, and shifting consumer spending patterns. According to Challenger, Gray & Christmas, retail ranked second in total job cuts, behind only government losses. May alone saw 11,483 layoffs in retail, up from 7,235 in April , reflecting industrywide struggles. Andrew Challenger, senior vice president at the firm, attributed the trend to tariffs, funding cuts, and economic headwinds that have forced companies to tighten budgets. Major brands like Nike, Walmart, and Procter & Gamble announced significant layoffs in May, with Nike shifting responsibilities within its global tech team, Walmart trimming 1,500 positions in tech and operations, and P&G slashing 7,000 nonmanufacturing jobs, which is about 15% of its workforce. Despite the cuts, overall U.S. employment grew by 139,000 in May, with the unemployment rate holding steady at 4.2%. Challenger noted that while some companies continue to hire, they do so cautiously, reflecting a challenging macroeconomic backdrop. Experience Seamless Shipping with Entourage Freight Solutions Entourage Freight Solutions believes in total transparency in the shipping process. That is why we invest in tech solutions that track every shipment extensively, monitor every driver, and extract every bit of efficiency without sacrificing quality. Our state-of-the-art platform utilizes cloud-based GPS tracking to keep you informed, reroutes shipments on the fly to avoid delays, and even responds to real-time market changes to ensure you receive your shipment on time and as soon as possible. Our Services Full Truckload (FTL): When you need a truck all to yourself. Less-Than-Truckload (LTL): Efficient solutions for multi-stop shipments or combining smaller loads to save on costs. Refrigerated Trucking: Keeping your temperature-sensitive products fresh and safe. Cross-Docking: Strategically located facilities in Shelby, Ohio, Cedar Rapids, Iowa, and Romulus, Michigan, for streamlined consolidation, storage, and distribution. Ready to experience a new level of service and control in your freight shipping? Request a quote today to see how Entourage Freight Solutions can help with your freight movement and other supply chain needs.