Carriers Position Themselves to Take Advantage of the Changing Tide in Freight Market

Nick Terry • August 15, 2024

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As the trucking market seems to be past its bottom, carrier firms are becoming increasingly optimistic about the second half of the year — cue, the positive signs arising just before the peak season. With peak shipping demand expected to be right around the corner, the increase in demand and rates will possibly result in a profitable second half for carriers.


Carriers are now building capacity to meet challenges from a market experiencing increased demand. However, some of these businesses are still impaired from fighting a long market downturn, with
high maintenance costs and long repair wait times leading to carrier exits. Some companies have suffered significant exits of their owner-operators. In this newsletter, we track this change, besides exploring stories highlighting the industry direction and how businesses prepare to take advantage of the evolving status quo.


The Logistics and Transportation Sector Welcomes Relief As Diesel Prices Dip

According to data released by the Energy Information Administration, the national average price of diesel has dipped 1.3 cents to $3.755 per gallon. The dip continues a four-week downward trend, which has resulted in a gallon of diesel costing 48.4 cents less than it did at this time last year.


According to the EIA’s weekly survey, prices dropped in all regions except the Midwest, which saw a slight increase of 0.2 cents. The Central Atlantic region experienced the largest decrease, at 3.7 cents.


Gasoline prices also fell, and the transportation and logistics sectors reacted positively to this news, especially because it provided some much-needed relief amid broader economic conditions. However, they remain sensitive to changes in global energy policies and supply chain factors.



As Demand Picks Up, Covenant Logistics Continues to Raise Rates

Covenant Logistics Group raised rates three times in 45 days after holding still for two years, signaling a pick-up in demand for the industry. The CEO's recent comments expressed optimism. "This is only the beginning," CEO David Parker said on a Q2 earnings call, pointing to increasing demand as the reason behind rising rates.


Parker expressed optimism over further increases, citing a sustained rise in demand since mid-May. However, his address was peppered with caution as well. "We don't have the momentum yet to go full-fledged and say, 'Roll out rate increases all over to every customer,' but we're looking at that," he contended. 


Due to these rate hikes, the company's operating income rose 15% in Q2. Other truckload carriers are also hopeful for a freight rebound, with Knight-Swift Transportation Holdings closely watching for signs of a seasonal volume increase towards the end of the year.


Renewable Diesel Gains Attraction in The US Trucking Industry

Renewable diesel has sparked interest across the trucking industry due to perceived gains, such as reduced carbon emissions and lower maintenance costs than petroleum diesel. According to California's Low Carbon Fuel Standard Certified Carbon Intensities, renewable diesel reduces carbon intensity by 65% on average compared with petroleum diesel.


It can also help distributors and fleet users save up to two cents per mile and works well for existing diesel engines because it is a drop-in fuel, meaning that it can used on the engines without modifications.


While HVO is currently a prominent solution,
the increased availability of renewable diesel and clean fuel programs enacted by various states is driving its adoption. A combination of solutions, including renewable fuels and electric power, will play a significant role in achieving substantial decarbonization in the trucking industry.


LandStar Loses 14% of Its Owner-Operator Headcount in Q2

As companies such as Covenant Logistics Group get excited about the pick-up in demand, others are struggling to retain their workforce due to the impact of the past downturn on logistics operations. And Landstar is a victim of this challenge.


Landstar's owner-operator headcount dropped 13.9% year over year to 8,385 last quarter due to increased repair costs and longer wait times. The company had hoped its declining headcount
would bottom out last year after acknowledging many had been struggling to keep their trucks in service in the fall of 2022.


As the market shifts and demand increases, revenue per mile remains above pre-pandemic levels, which provides some optimism for the future. The number of owner-operators in the market is expected to continue falling but at a pace slower than before. Landstar
believes rates will stay higher than before the pandemic because of increased operating costs.


Korber Purchases TMS Provider to Boost Its Supply Chain Solutions

Korber Supply Chain Software is acquiring MercuryGate International Inc., a TMS provider known for its capabilities in multimodal optimization and execution. Korber will leverage MercuryGate's system to strengthen its supply chain software business. 


The move is strategic because it allows Korber to expand its capabilities to deliver a comprehensive and scalable supply chain execution portfolio. Following the acquisition, the company will offer solutions connecting inbound and outbound supply chain activities, improving cost efficiencies and customer experiences. 


Additionally, Korber aims to establish
a resilient supply chain platform with visibility across inventory pools, providing simulation capabilities to evaluate future strategies and understand return on investment. This acquisition responds to the evolving supply chain landscape and aims to address the challenge of balancing resilience and cost-effectiveness amidst disruptions.


Navigating the Freight Market With Entourage Freight Solutions

Entourage Freight Solutions stands out with its extensive background and expertise in food service logistics. Our unique approach, honed in the food supply chain, ensures an unmatched service level and extreme attention to detail in meeting all our shippers’ needs.


We can achieve a higher service level on all movements by approaching every shipment, whether shelf-stable or not, with the same care and consideration as the regulation-laden food supply chain industry. We also leave nothing to chance, tracking all legs of transportation and driver activity to maximize available capacity without sacrificing quality.


Our platforms use the latest cloud-based, GPS-enabled technologies. They can track drivers regardless of location, continuously reroute shipments based on the dynamics at play, such as weather or traffic, and account for real-time changes in market rates. At Entourage Freight Solutions, we offer a broad range of unsurpassed services. These include:


  • Full Truckload (FTL)
    : For shipment requiring a dedicated whole truckload.
  • Less than truckload (LTL): For companies moving multiple LTL shipments to different locations or consolidating LTL goods from other companies to get a lower all-in rate.
  • Refrigerated Transportation: Leveraged to avoid spoilage and damage to temperature-sensitive goods.
  • Cross-Docking: With locations in Shelby, Ohio, Cedar Rapids, Iowa, and Romulus, Michigan, that serve as cross-docks for strategic consolidation, storage, and end-to-end distribution programs.


Request a quote
today to see how Entourage Freight Solutions can help with your freight movement and other supply chain needs. 








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The freight and logistics market has been navigating a turbulent spring as trade policy swings, supply chain bottlenecks, and shifting consumer behavior ripple through every link of the global network. From record layoffs in retail to volatility in Mexican cross-border shipments, the industry is feeling the heat. And port operators, warehouse managers, and transportation carriers alike are having to adapt to rapid changes in container flows, tariff impacts, and regulatory shifts . We have unpacked the critical developments around the freight world, each reflecting the delicate balance between capacity, demand, and regulation that supply chain leaders must navigate. Continue reading to find out more. Tariff Volatility Fuels Cross-Border Freight Swings U.S. shippers face erratic cross-border freight flows from Mexico as tariff uncertainties continue to disrupt their logistics and supply chain planning. According to the Bureau of Transportation Statistics, U.S.-bound truck crossings rose 10.2% in January, fell 6.3% in February, spiked 12% in March, and dropped again by 4.5% in April . Averitt’s Edward Habe attributes this volatility to shippers’ attempts to beat tariff deadlines and navigate unpredictable trade announcements. Although a 25% tariff applies only to goods outside USMCA rules of origin, shippers remain cautious. At Eagle Pass, Texas, beer demand drove a 49.2% year-over-year surge in northbound trucks in Q1, and a considerable part of this was because of Constellation Brands’ Modelo shipments. Meanwhile, Otay Mesa’s volume plummeted 34.9% due to tariffs on Chinese and Southeast Asian imports, which impacted Mexican assembly plants. Key crossings like Laredo and El Paso posted modest declines, while Nogales, Arizona, saw a 4.4% gain. Experts have cautioned that cross-border trade will remain turbulent as long as tariffs fluctuate, making forecasting and operational planning challenging. Chassis Providers Mobilize for Import Surge With U.S. ports bracing for an influx of Chinese imports, America’s largest marine chassis providers — TRAC Intermodal, DCLI, and FlexiVan — are pulling tens of thousands of units from storage , inspecting, and repositioning them to key inland hubs like Chicago, Dallas, and Memphis. TRAC’s Val Noel said, “It could be like a tsunami,” as companies aim to avoid service disruptions. TRAC and DCLI are working closely with BNSF and Union Pacific to anticipate container volumes. FlexiVan, exiting Southern California’s Pool of Pools, is focusing on core partner Ocean Network Express and opened a new chassis pool at the ports of Los Angeles and Long Beach. Logistics providers say it takes weeks to inspect and repair stored chassis, a process they have accelerated since learning lessons during the pandemic. Private chassis pools and railroad container management have improved since the COVID-19 pandemic, reducing pressure on public chassis pools. However, with a surge expected this summer, providers are racing to ensure sufficient capacity and avoid bottlenecks that plagued past import booms. Forecast Points to Port Volatility Ahead U.S. retailers are anticipating a temporary surge in port activity this summer, driven by the 90-day U.S.-China tariff pause that slashed rates on Chinese goods from 145% to 30%. According to the National Retail Federation’s Global Port Tracker, this pause has prompted a rush to restock, with volumes rebounding in June to an estimated 2.01 million TEUs, despite being down 6.2% year over year . However, April’s peak at 2.21 million TEUs was short-lived, with May volumes projected to drop to 1.91 million TEUs, the lowest since December 2023. Retailers are also front-loading back-to-school and winter holiday orders, creating an unusual overlap of peak seasons. Yet, forecasts for September and October show sharp declines of 21.8% and 19.8%, respectively. With port labor strikes and tariff policy swings in play, importers face a turbulent second half of 2025, highlighting the challenges of managing global supply chains in an unpredictable trade environment. Tariff Whiplash Sparks Supply Chain Disruptions April saw the largest recorded monthly drop in the U.S. trade deficit, driven by a 16% import plunge after a tariff-driven order surge. The numbers highlight a troubling supply chain crunch. Data shows warehouse inventories are bloated while replenishment orders stall, widening the gap between inventory levels and costs to 26.8 points , the third highest on record. With storage fees still climbing, small businesses are particularly squeezed, says Colorado State’s Zachary Rogers. Freight rates on the China-U.S. route spiked 88%, with container spot rates expected to peak in June before easing. Flexport’s Ryan Petersen warns that stacked tariffs (some containers face 70% total duties) add layers of uncertainty. Smaller logistics providers, representing the “middle mile,” are hit hardest as large players hoard capacity. C.H. Robinson and Flexport offer tech solutions that help with tariff simulation, but July’s potential tariff increase continues to add uncertainty. The bottom line is that small and mid-tier firms bear the brunt of tariff swings, threatening their viability in an increasingly volatile trade environment. LTL Market Faces Soft Demand as Tonnage Declines Tonnage fell in May for multiple carriers . According to initial reports from Old Dominion Freight Line, Saia, and XPO, sluggish demand persisted in the market. LTL tonnage per day and shipments for these firms all declined compared to a year ago. However, the severity of the drops varied, with Old Dominion hit the hardest and Saia receding the least among the group. In contrast, ArcBest’s asset-based segment reported a 6% year-over-year increase in total tons per day for the month. That came as daily shipments were up 7% for May, “reflecting success in capturing new core business,” the company said. Saia bucked the trend, growing LTL weight per shipment by 3% year over year in May. Manufacturing woes and the customer makeup of these carriers are affecting their tonnage and weight changes. Experts say LTL carriers are navigating a low-demand environment by focusing on profitable lanes and contractual freight rather than chasing volume with pricing concessions. Tariff-Driven Trade Shifts Threaten West Coast Ports U.S. ports are navigating a shifting trade landscape as importers look to sidestep tariffs on Chinese goods, driving cargo diversification toward Southeast Asia and India. According to Larry Gross of Gross Transportation Consulting, the U.S. West Coast, which handled 57% of Chinese imports in 2024, is expected to lose the most as trade reroutes. Chinese volumes accounted for 65% of West Coast port traffic, while only 27% and 8% went to the East and Gulf coasts , respectively. Southeast Asian imports already account for 32% of 2024 TEUs, offering some relief, but not enough to offset the decline from China. When shippers pivot to India, the East Coast captures 86% of inbound freight, reinforcing its resilience. Additional shifts in supply chains, such as labor-related cargo diversions and closures of the Red Sea and Suez Canal, further complicate port planning. Gross warns that the West Coast faces a “triple-barreled threat” of lower trade volumes, loss of diverted cargo to the East and Gulf coasts, and the erosion of Chinese import dominance. Retail Layoffs Surge 274% Amid Tariffs, Economic Pessimism U.S. retailers cut nearly 76,000 jobs in the first five months of 2025. A 274% surge over the same period in 2024, driven by tariffs, economic pessimism, and shifting consumer spending patterns. According to Challenger, Gray & Christmas, retail ranked second in total job cuts, behind only government losses. May alone saw 11,483 layoffs in retail, up from 7,235 in April , reflecting industrywide struggles. Andrew Challenger, senior vice president at the firm, attributed the trend to tariffs, funding cuts, and economic headwinds that have forced companies to tighten budgets. Major brands like Nike, Walmart, and Procter & Gamble announced significant layoffs in May, with Nike shifting responsibilities within its global tech team, Walmart trimming 1,500 positions in tech and operations, and P&G slashing 7,000 nonmanufacturing jobs, which is about 15% of its workforce. Despite the cuts, overall U.S. employment grew by 139,000 in May, with the unemployment rate holding steady at 4.2%. Challenger noted that while some companies continue to hire, they do so cautiously, reflecting a challenging macroeconomic backdrop. Experience Seamless Shipping with Entourage Freight Solutions Entourage Freight Solutions believes in total transparency in the shipping process. That is why we invest in tech solutions that track every shipment extensively, monitor every driver, and extract every bit of efficiency without sacrificing quality. Our state-of-the-art platform utilizes cloud-based GPS tracking to keep you informed, reroutes shipments on the fly to avoid delays, and even responds to real-time market changes to ensure you receive your shipment on time and as soon as possible. Our Services Full Truckload (FTL): When you need a truck all to yourself. Less-Than-Truckload (LTL): Efficient solutions for multi-stop shipments or combining smaller loads to save on costs. Refrigerated Trucking: Keeping your temperature-sensitive products fresh and safe. Cross-Docking: Strategically located facilities in Shelby, Ohio, Cedar Rapids, Iowa, and Romulus, Michigan, for streamlined consolidation, storage, and distribution. Ready to experience a new level of service and control in your freight shipping? Request a quote today to see how Entourage Freight Solutions can help with your freight movement and other supply chain needs.