Carriers Look to Leverage Changing Tides in Trucking Freight Market

adam • November 14, 2024

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Following Donald Trump’s election as president, the freight market has been awash with higher-than-expected demand amid fears that he will spark a tariff war that will slow imports and expose supply chains to disruptions. However, for carriers, the spike in demand has not translated to higher rates because of excess capacity.


In other news, logistics services providers like Averitt Express are poised to take advantage of the nearshoring and reshoring wave. Averitt has expanded its logistics footprint in San Antonio with a warehousing facility in the Texas city to position itself to provide better cross-border logistics operations for businesses moving freight between the U.S. and Mexico.


Continue reading to find out more insights and news taking the freight world by storm this month.


Tariff Uncertainty and Import Surge Drive Demand Shifts   

A surge in imports has the domestic freight market bustling with concern and excitement. The industry is experiencing stronger-than-anticipated demand, driven largely by shippers front-loading goods in anticipation of possible tariffs under President-elect Trump’s trade policies. However, for some carriers, the overcapacity that has plagued the industry for so long continues to play a major role in keeping freight rates low. 


For these carriers, this means that despite the overall excitement of demand, excess capacity — remnants from earlier economic highs — continues to weigh down rates and dampen industry sentiment. The demand imbalance is compounded by a slowdown in consumer spending and inflation pressures, which began in 2020 and were further strained by the 2022 Russia-Ukraine conflict. 


Trump’s proposed tariffs
could expedite a shift to “reshoring” in U.S. manufacturing, which is already underway as companies look to reduce dependency on foreign suppliers. In the long term, this trend may boost domestic freight demand. However, should tariffs trigger inflation, further Fed rate hikes could constrain consumer spending and manufacturing output, posing risks to the trucking sector.


Averitt Expands San Antonio Facility to Meet Growing Demand 

Averitt Express has expanded its San Antonio facility with a new 85,000-square-foot distribution and fulfillment warehouse along the I-35 corridor. The recent expansion comes in response to a growing demand for cross-border logistics. Situated between major hubs in Laredo and Austin, Texas, the facility includes an expanded cross-dock terminal and a new fueling station that will be ready by next year.


Ed Habe, Averitt’s vice president of Mexico sales, noted that nearshoring is increasing the need for logistics and warehousing services in Texas, especially in regions close to the Mexican border. The San Antonio location, originally established in 2001, is part of a broader Texas-based infrastructure strategy to support U.S.-Mexico trade. 


Following recent growth and expansion
, the company now operates more than 800,000 square feet of warehousing in Texas, with major locations across key cities, including Laredo, Dallas, and Houston. However, the expansion is not unique to just Averitt Express. It aligns with a growing industry trend that has also seen companies such as Kuehne+Nagel and Uber Freight improve their capacity in Texas to serve increased cross-border and nearshoring needs.


California Aims to Protect Zero-Emission Vehicle Mandate 

Following Trump’s victory in the presidential election, there is a general sense in California that his triumph will impede the state’s zero-emission mandate. To mitigate that risk, Gov. Gavin Newsom announced plans for a special legislative session to protect the state’s environmental regulations, including its ambitious zero-emission vehicle (ZEV) mandate.


California’s zero-emission mandate
requires all new vehicles sold by 2035 to be electric, hydrogen-powered, or plug-in hybrids. Newsom framed this move as part of California’s commitment to resist federal interference and safeguard environmental standards amid anticipated regulatory rollbacks. State Attorney General Rob Bonta confirmed that California has been preparing for potential legal challenges, with more than 120 lawsuits reviewed from Trump’s previous term as president.


California Republican lawmakers criticized the session as a political maneuver, while Newsom emphasized the state’s dedication to defending its environmental and economic autonomy.


Hydrogen Fuel Cell Trucks Face Adoption Hurdles   

Although often lauded as a primary option for zero-emission long haul trucks, the development of hydrogen fuel cell electric vehicles (FCEVs) is progressing slowly, impacting demand and planned carrier shifts. The shift to hydrogen-powered trucks demands complex new designs and extensive infrastructure changes, which industry disruptors like Nikola and Hyzon are leading. 


Nikola recently achieved record sales
in the hydrogen truck market, with prominent companies such as J.B. Hunt and DHL adopting its trucks. However, infrastructure concerns and high hydrogen costs continue to deter wider adoption, with the hydrogen price still far from a viable range for cost-effective operations. 


Established truck makers like Daimler and Volvo Trucks are cautious. Many manufacturers plan to kick-start production of hydrogen trucks later in the decade, while others remain focused on battery-electric technology as a more immediate alternative. As challenges persist, industry experts predict hydrogen FCEVs may serve niche applications rather than dominate the long-haul freight sector in the near future.


Canadian Government Orders End to Port Labor Lockout

The British Columbia Maritime Employers Association (BCMEA) locked out more than 700 International Longshore and Warehouse Union (ILWU) Local 514 members on Nov. 4, following a union-led walkout at major ports. Following this, major ports, including Vancouver and Prince Rupert, experienced significant disruptions in operations, including those in the container, automotive, and breakbulk sectors. 


However, the
Canadian government has stepped in, imposing final and binding arbitration for labor disputes that have stopped work and ordered an end to the disputes. Labor Minister Steven MacKinnon highlighted the situation’s urgency, noting that negotiations had stalled and dockworkers were locked out in Vancouver, Prince Rupert, and Montreal. He stated that the shutdowns threatened Canadian jobs, economic stability, and Canada’s reputation as a reliable trading partner, with CA$1.3 billion in goods impacted daily. 


Covenant Logistics to Gradually Raise Rates Amid Shifting Business Model

Following a shift in the business model, Covenant Logistics Group has implemented multiple rate increases and expects additional hikes next year. CEO David Parker has indicated that the company will aim for a 2-3% rate rise during the current bid season, followed by another 2-3% increase in the latter half of 2025. Despite potential customer pushback on rate hikes, Parker remains confident in Covenant’s customer relationships and the potential to negotiate incremental increases.


The company’s shift toward a model that prioritizes dedicated contracts over spot market exposure has provided more stability for its customers. However, there is a trade-off that limits the company’s flexibility to capture rising rates as market demand cycles upward. CFO Tripp Grant noted that this operational shift, initiated two years ago, has improved Covenant’s profitability and
resilience against market volatility, aligning it with industry peers like Schneider National and Werner Enterprises, increasing their share of dedicated business.


Trucking Spot Rate Trends Reflect Seasonal Shifts and Market Stability After Pandemic Boom

Spot rates have been relatively stable in recent months, with fluctuations due to seasonal demand and external factors like hurricanes and labor disputes. Despite this, rates remain well below pandemic-era highs, reflecting a new period of market stability. Flatbed rates have also remained relatively steady at $1.97, but there may be regional variations due to factors like construction activity and commodity shipments.


Data from DAT Freight & Analytics reveals that recent rate increases were modest, with dry van holding steady at $1.65 and reefer edging up for holiday demand to $2.02 as of early November. DAT analysts said that spot market cycles appear to be returning to pre-pandemic patterns, with subtle rate changes influenced by holiday surges, regional disruptions from hurricanes, and a stable volume of load posts across transportation types.


The industry is cautiously optimistic about the future, with some analysts predicting a potential uptick in rates as the economy recovers and demand for transportation services increases.


Navigating the Freight Market with Entourage Freight Solutions

Entourage Freight Solutions stands out with its extensive background and expertise in food service logistics. Our unique approach, honed in the food supply chain, ensures an unmatched service level and extreme attention to detail in meeting all our shippers’ needs.


Our platforms use the latest cloud-based, GPS-enabled technologies. They can track drivers regardless of location, continuously reroute shipments based on the dynamics at play, such as weather or traffic, and account for real-time changes in market rates. 


Entourage Freight Solutions offers a broad range of unsurpassed services and end-to-end distribution programs. These include:


  • Full Truckload (FTL)
    for shipments requiring a dedicated whole truckload.
  • Less-than-truckload (LTL) for companies moving multiple shipments to different locations or consolidating goods from other companies to get a lower all-in rate.
  • Refrigerated Trucking or “Reefer” Transportation to avoid spoilage and damage to temperature-sensitive goods.
  • Cross-Docking at locations in Shelby, Ohio, Cedar Rapids, Iowa, and Romulus, Michigan, for strategic consolidation, storage, and end-to-end distribution programs.


Request a quote
today to see how Entourage Freight Solutions can help with your freight movement and other supply chain needs. 


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The freight and logistics market has been navigating a turbulent spring as trade policy swings, supply chain bottlenecks, and shifting consumer behavior ripple through every link of the global network. From record layoffs in retail to volatility in Mexican cross-border shipments, the industry is feeling the heat. And port operators, warehouse managers, and transportation carriers alike are having to adapt to rapid changes in container flows, tariff impacts, and regulatory shifts . We have unpacked the critical developments around the freight world, each reflecting the delicate balance between capacity, demand, and regulation that supply chain leaders must navigate. Continue reading to find out more. Tariff Volatility Fuels Cross-Border Freight Swings U.S. shippers face erratic cross-border freight flows from Mexico as tariff uncertainties continue to disrupt their logistics and supply chain planning. According to the Bureau of Transportation Statistics, U.S.-bound truck crossings rose 10.2% in January, fell 6.3% in February, spiked 12% in March, and dropped again by 4.5% in April . Averitt’s Edward Habe attributes this volatility to shippers’ attempts to beat tariff deadlines and navigate unpredictable trade announcements. Although a 25% tariff applies only to goods outside USMCA rules of origin, shippers remain cautious. At Eagle Pass, Texas, beer demand drove a 49.2% year-over-year surge in northbound trucks in Q1, and a considerable part of this was because of Constellation Brands’ Modelo shipments. Meanwhile, Otay Mesa’s volume plummeted 34.9% due to tariffs on Chinese and Southeast Asian imports, which impacted Mexican assembly plants. Key crossings like Laredo and El Paso posted modest declines, while Nogales, Arizona, saw a 4.4% gain. Experts have cautioned that cross-border trade will remain turbulent as long as tariffs fluctuate, making forecasting and operational planning challenging. Chassis Providers Mobilize for Import Surge With U.S. ports bracing for an influx of Chinese imports, America’s largest marine chassis providers — TRAC Intermodal, DCLI, and FlexiVan — are pulling tens of thousands of units from storage , inspecting, and repositioning them to key inland hubs like Chicago, Dallas, and Memphis. TRAC’s Val Noel said, “It could be like a tsunami,” as companies aim to avoid service disruptions. TRAC and DCLI are working closely with BNSF and Union Pacific to anticipate container volumes. FlexiVan, exiting Southern California’s Pool of Pools, is focusing on core partner Ocean Network Express and opened a new chassis pool at the ports of Los Angeles and Long Beach. Logistics providers say it takes weeks to inspect and repair stored chassis, a process they have accelerated since learning lessons during the pandemic. Private chassis pools and railroad container management have improved since the COVID-19 pandemic, reducing pressure on public chassis pools. However, with a surge expected this summer, providers are racing to ensure sufficient capacity and avoid bottlenecks that plagued past import booms. Forecast Points to Port Volatility Ahead U.S. retailers are anticipating a temporary surge in port activity this summer, driven by the 90-day U.S.-China tariff pause that slashed rates on Chinese goods from 145% to 30%. According to the National Retail Federation’s Global Port Tracker, this pause has prompted a rush to restock, with volumes rebounding in June to an estimated 2.01 million TEUs, despite being down 6.2% year over year . However, April’s peak at 2.21 million TEUs was short-lived, with May volumes projected to drop to 1.91 million TEUs, the lowest since December 2023. Retailers are also front-loading back-to-school and winter holiday orders, creating an unusual overlap of peak seasons. Yet, forecasts for September and October show sharp declines of 21.8% and 19.8%, respectively. With port labor strikes and tariff policy swings in play, importers face a turbulent second half of 2025, highlighting the challenges of managing global supply chains in an unpredictable trade environment. Tariff Whiplash Sparks Supply Chain Disruptions April saw the largest recorded monthly drop in the U.S. trade deficit, driven by a 16% import plunge after a tariff-driven order surge. The numbers highlight a troubling supply chain crunch. Data shows warehouse inventories are bloated while replenishment orders stall, widening the gap between inventory levels and costs to 26.8 points , the third highest on record. With storage fees still climbing, small businesses are particularly squeezed, says Colorado State’s Zachary Rogers. Freight rates on the China-U.S. route spiked 88%, with container spot rates expected to peak in June before easing. Flexport’s Ryan Petersen warns that stacked tariffs (some containers face 70% total duties) add layers of uncertainty. Smaller logistics providers, representing the “middle mile,” are hit hardest as large players hoard capacity. C.H. Robinson and Flexport offer tech solutions that help with tariff simulation, but July’s potential tariff increase continues to add uncertainty. The bottom line is that small and mid-tier firms bear the brunt of tariff swings, threatening their viability in an increasingly volatile trade environment. LTL Market Faces Soft Demand as Tonnage Declines Tonnage fell in May for multiple carriers . According to initial reports from Old Dominion Freight Line, Saia, and XPO, sluggish demand persisted in the market. LTL tonnage per day and shipments for these firms all declined compared to a year ago. However, the severity of the drops varied, with Old Dominion hit the hardest and Saia receding the least among the group. In contrast, ArcBest’s asset-based segment reported a 6% year-over-year increase in total tons per day for the month. That came as daily shipments were up 7% for May, “reflecting success in capturing new core business,” the company said. Saia bucked the trend, growing LTL weight per shipment by 3% year over year in May. Manufacturing woes and the customer makeup of these carriers are affecting their tonnage and weight changes. Experts say LTL carriers are navigating a low-demand environment by focusing on profitable lanes and contractual freight rather than chasing volume with pricing concessions. Tariff-Driven Trade Shifts Threaten West Coast Ports U.S. ports are navigating a shifting trade landscape as importers look to sidestep tariffs on Chinese goods, driving cargo diversification toward Southeast Asia and India. According to Larry Gross of Gross Transportation Consulting, the U.S. West Coast, which handled 57% of Chinese imports in 2024, is expected to lose the most as trade reroutes. Chinese volumes accounted for 65% of West Coast port traffic, while only 27% and 8% went to the East and Gulf coasts , respectively. Southeast Asian imports already account for 32% of 2024 TEUs, offering some relief, but not enough to offset the decline from China. When shippers pivot to India, the East Coast captures 86% of inbound freight, reinforcing its resilience. Additional shifts in supply chains, such as labor-related cargo diversions and closures of the Red Sea and Suez Canal, further complicate port planning. Gross warns that the West Coast faces a “triple-barreled threat” of lower trade volumes, loss of diverted cargo to the East and Gulf coasts, and the erosion of Chinese import dominance. Retail Layoffs Surge 274% Amid Tariffs, Economic Pessimism U.S. retailers cut nearly 76,000 jobs in the first five months of 2025. A 274% surge over the same period in 2024, driven by tariffs, economic pessimism, and shifting consumer spending patterns. According to Challenger, Gray & Christmas, retail ranked second in total job cuts, behind only government losses. May alone saw 11,483 layoffs in retail, up from 7,235 in April , reflecting industrywide struggles. Andrew Challenger, senior vice president at the firm, attributed the trend to tariffs, funding cuts, and economic headwinds that have forced companies to tighten budgets. Major brands like Nike, Walmart, and Procter & Gamble announced significant layoffs in May, with Nike shifting responsibilities within its global tech team, Walmart trimming 1,500 positions in tech and operations, and P&G slashing 7,000 nonmanufacturing jobs, which is about 15% of its workforce. Despite the cuts, overall U.S. employment grew by 139,000 in May, with the unemployment rate holding steady at 4.2%. Challenger noted that while some companies continue to hire, they do so cautiously, reflecting a challenging macroeconomic backdrop. Experience Seamless Shipping with Entourage Freight Solutions Entourage Freight Solutions believes in total transparency in the shipping process. That is why we invest in tech solutions that track every shipment extensively, monitor every driver, and extract every bit of efficiency without sacrificing quality. Our state-of-the-art platform utilizes cloud-based GPS tracking to keep you informed, reroutes shipments on the fly to avoid delays, and even responds to real-time market changes to ensure you receive your shipment on time and as soon as possible. Our Services Full Truckload (FTL): When you need a truck all to yourself. Less-Than-Truckload (LTL): Efficient solutions for multi-stop shipments or combining smaller loads to save on costs. Refrigerated Trucking: Keeping your temperature-sensitive products fresh and safe. Cross-Docking: Strategically located facilities in Shelby, Ohio, Cedar Rapids, Iowa, and Romulus, Michigan, for streamlined consolidation, storage, and distribution. Ready to experience a new level of service and control in your freight shipping? Request a quote today to see how Entourage Freight Solutions can help with your freight movement and other supply chain needs.