Truckload Trends to Watch for in 2023

adam • January 5, 2023

Blog Post CTA

Delving Into the Truckload Market Trends for 2023

Like the trucks that are the industry’s flagship, the truckload freight business is constantly moving. Trucking has been through some up-and-down times over the past three years but has managed to keep rolling along. It will undoubtedly do the same in 2023, no matter what hazards the new year will throw at the industry. That means staying ahead of the curve is so much more important these days.


This article aims to help you do that with a look at some truckload market trends that will likely shape the next 12 months. We will look at the increasing demand, the changes in consumer preferences, the continuing emergence of automation, and the impact of
regulations on the business.


Growing Demand for Truckload Freight

According to most numbers, consumers are spending more, and an ever-growing portion of those sales is coming through e-commerce. According to the U.S. Department of Commerce numbers, consumer spending has increased slightly in each of the last three recorded months. Of that spending, e-commerce will account for 20.4% of global retail sales by the end of 2022, up from only 10% five years ago, a recent industry report stated. Both spending and e-commerce sales affect trucking because all those purchased items will need to get to their destinations, and with e-commerce, there are many more unique destinations these days. More items and more destinations mean more truckloads will be needed, and improvements in the e-commerce industry will lead to progress and continue the truckload market trend of growing demand.


But with news of increasing numbers in consumer spending and e-commerce, it is crucial to remember the U.S. economy has been turbulent over the past few years, which could carry over to 2023. Two words that no one wants to hear — inflation and recession — are still a part of many conversations involving the economy.


Another factor that could influence the trucking industry over the next year is the semi-truck shortage in the U.S. During the pandemic, the
supply chain was severely affected, which meant the delivery of some things was delayed--sometimes for many months. One of the casualties of that slowdown was the semi-truck manufacturing industry, which could not keep up with the demand for replacement trucks. As a result, older semis that generally would have been replaced over the past two years were forced to continue hitting the blacktop. This pushing of older trucks to endure more increased the likelihood of breakdowns or the need to be retired altogether. With an increasing demand for more trucks to keep up with the rise in products to be shipped, this will remain a pressing issue until the supply of new semis can get back up to speed.


Impact of Shifting Consumer Preferences 

One of the most significant changes in consumer preferences has come from the shift to online websites from brick-and-mortar stores. People no longer come to get the product; they want it brought to them. This expectation has changed the dynamic of trucking. E-commerce companies have built warehouses and fulfillment centers in urban areas. Also, intraregional and last-mile truck trips are on the increase.


In tandem with the rise of e-commerce came the demand for faster delivery. Retailers began promising faster shipments which put more pressure on a trucking industry already facing handicaps such as a driver shortage, lower retention rates, and hours-of-service regulations. Truckers have found ways to adapt to these demands. Many are replacing interregional or national hauls with shorter pickup-and-deliver jobs in smaller regions that provide ample home time. Intraregional and last-mile truck trips helped decrease the overall average trip length by
37% from 2000 to 2018, according to an American Transportation Research Institute report, and is one of the truckload market trends that has continued. 


The e-commerce boom has presented another unique way the trucking industry has adapted.
Drivers must be 21 or older to complete cross-state trips, but in the newly created world of more plentiful local e-commerce deliveries, younger drivers can step up and seize those short-trip job opportunities.


These trends of shorter deliveries and faster times are not going away and will likely become even more acute. So, in the upcoming year and more distant future, the trucking industry must continue adapting to survive as best it can. 


How Automation is Affecting Truckload Freight 

Automation might be one of the most talked about truckload market trends in 2023. With one Artificial Intelligence (AI) firm planning to introduce its self-driving trucks to highways in the coming year and many others from coast to coast setting their sights on doing the same, it’s fast becoming a popular subject for debate. While many of these self-driving trials still have a safety driver onboard, it’s clear that these vehicles will be a driving force one day.

With these self-driving trucks, the aim is to heighten driver safety and supply chain reliability. Long-haul driving has often been a concern; as drivers get fatigued, the chances of an accident rise with each mile driven on the lengthy journeys on American highways.


Self-driving trucks do not need to stop for mandatory rest periods and drive nearly around the clock. They also use less fuel than human-driven vehicles, producing cash savings and greater environmental sustainability over extended periods. We are still far removed from these vehicles making more than an experimental impact, but they certainly are a truckload market trend that is highly likely to take off in the future. Even the trucks driven by humans benefit from technology that improves functionality and efficiency, as is the tracking and reporting of where shipments are in their journey.


But trucks aren’t the only area of the industry that feels the effects of automation. Fully automated warehouses use automated
logistics to carry out all operations, from receiving shipments to processing orders and dispatching goods. These facilities have minimal intervention by operators. 


In addition, automated software has made operations throughout the offices of many trucking companies more streamlined and efficient. Data analytics have become a vital tool across the industry in helping show patterns as well as providing forecasts. More and more businesses each year are joining the fold. It’s exceedingly likely that 2023 will continue that trend with technology and automation making more landmark advancements in all areas of trucking.


The Impact of Regulations on Truckload Freight 

Regulations will also see changes that affect the trucking industry in 2023. The biggest one is the end of the hours-of-service exemption. Because of the pandemic, truckers hauling relief loads received an exemption from some of the hours-of-service regulations under a federal emergency declaration. After about two and a half years, that has come to an end. What that means is truckers can only drive a maximum of 11 hours after ten consecutive hours off duty, and they cannot drive after 60-70 hours on duty in seven or eight consecutive days. The Federal Motor Carrier Safety Administration (FMCSA) did issue a three-month waiver extension for commercial learner’s permit (CLP) holders seeking to take a skills test for a commercial driver’s license (CDL) and for states administering CDL skills tests until Feb. 28, 2023.


Other possible regulatory changes could have impacts as well:

  • You can expect amendments to federal safety regulations to ensure the safe introduction of trucks equipped with automated driving systems (ADS). The proposed changes in operations, inspections, repairs, and maintenance regulations aim to put safety and security first while promoting innovation and recognizing the difference between human operators and ADS.
  • The FMCSA is also looking into potential updates to the regulations for electronic logging devices (ELDs), which automatically record driving time and hours-of-service records. Among the changes under consideration are applying the rules to pre-2000 engines and actions that would allow removing an ELD from FMCSA’s list of certified devices.
  • For years, Congress has emphasized the importance of research into collision avoidance technology for trucks and at the forefront of that is automatic emergency braking. While it has yet to reach the mandatory stage, it is likely to have a more significant impact in the future.
  • Another regulatory concern still in the research and development stage is the possible use of data and resources to identify unfit drivers and take them off the roads. It is possible that in the future, a driver’s fitness to operate will be determined by inspection data and other sources of information. A review of this is expected in January 2023.
  • Changes to broker-freight forwarder financial responsibility requirements and truck speed limiters are also on the docket of subjects being pursued.


Let EFS Help Keep You Up With the Trends 

The world of trucking is ever-changing, and 2023 should be no exception with truckload market trends such as:

  • Greater demand.
  • Consumer preferences are constantly transitioning.
  • Automated technology continues to break barriers.
  • The possibility of regulation changes.


It’s not hard to see that the upcoming year will be busy for every stage of the trucking industry. So busy that it might be helpful to have a partner to help you through these hectic times. Whether it be freight management, full truckload concerns, or anything in between,
Entourage Freight Solutions can be just the ticket to help you reach the nth degree in ’23. Head to the EFS website for a freight quote request today.

EFStrucking
By Nick Terry September 12, 2025
We dive into rising LTL rates amid falling volumes, looming overcapacity, tariff rulings, and density-based reclassifications shaping 2025-2026 freight.
truck parking FS
By Nick Terry August 29, 2025
The $100 billion truck parking gap, UPS buyouts, tariffs, and AI adoption reshape supply chains.
EFS supply chain
By Nick Terry August 25, 2025
Discover how to build a resilient manufacturing supply chain with risk mitigation, flexible logistics, and 3PL partnerships to manage global trade shifts.
EFS cargo theft
By Nick Terry August 18, 2025
Explore the latest in freight and logistics, from rising cargo theft and FedEx’s LTL spin-off to major acquisitions and tariff shifts.
truck parking
By Nick Terry July 29, 2025
On the freight front: broker transparency battles, LTL rule delays, drayage distress, truckload stagnation, warehouse slowdowns, and job cuts.
EFS EV
By Nick Terry July 24, 2025
Learn how electric vehicles are changing supply chains. Explore challenges in battery transport and safety rules and how shippers can stay ahead.
EFS warehouse
By Nick Terry July 15, 2025
New tariffs, driver shortages, port automation resistance, EV adoption, and rising warehouse vacancies are reshaping the U.S. freight economy in July.
EFS Long Beach
By Nick Terry June 27, 2025
Explore key trends reshaping the U.S. freight market in 2025 — from spot rate fluctuations and FMCSA enforcement to the rise of reverse logistics.
EFS e-commerce
By Nick Terry June 27, 2025
Learn how to adapt retail logistics for e-commerce surges using agile systems, real-time tracking, and smart warehouse automation.
By Nick Terry June 13, 2025
The freight and logistics market has been navigating a turbulent spring as trade policy swings, supply chain bottlenecks, and shifting consumer behavior ripple through every link of the global network. From record layoffs in retail to volatility in Mexican cross-border shipments, the industry is feeling the heat. And port operators, warehouse managers, and transportation carriers alike are having to adapt to rapid changes in container flows, tariff impacts, and regulatory shifts . We have unpacked the critical developments around the freight world, each reflecting the delicate balance between capacity, demand, and regulation that supply chain leaders must navigate. Continue reading to find out more. Tariff Volatility Fuels Cross-Border Freight Swings U.S. shippers face erratic cross-border freight flows from Mexico as tariff uncertainties continue to disrupt their logistics and supply chain planning. According to the Bureau of Transportation Statistics, U.S.-bound truck crossings rose 10.2% in January, fell 6.3% in February, spiked 12% in March, and dropped again by 4.5% in April . Averitt’s Edward Habe attributes this volatility to shippers’ attempts to beat tariff deadlines and navigate unpredictable trade announcements. Although a 25% tariff applies only to goods outside USMCA rules of origin, shippers remain cautious. At Eagle Pass, Texas, beer demand drove a 49.2% year-over-year surge in northbound trucks in Q1, and a considerable part of this was because of Constellation Brands’ Modelo shipments. Meanwhile, Otay Mesa’s volume plummeted 34.9% due to tariffs on Chinese and Southeast Asian imports, which impacted Mexican assembly plants. Key crossings like Laredo and El Paso posted modest declines, while Nogales, Arizona, saw a 4.4% gain. Experts have cautioned that cross-border trade will remain turbulent as long as tariffs fluctuate, making forecasting and operational planning challenging. Chassis Providers Mobilize for Import Surge With U.S. ports bracing for an influx of Chinese imports, America’s largest marine chassis providers — TRAC Intermodal, DCLI, and FlexiVan — are pulling tens of thousands of units from storage , inspecting, and repositioning them to key inland hubs like Chicago, Dallas, and Memphis. TRAC’s Val Noel said, “It could be like a tsunami,” as companies aim to avoid service disruptions. TRAC and DCLI are working closely with BNSF and Union Pacific to anticipate container volumes. FlexiVan, exiting Southern California’s Pool of Pools, is focusing on core partner Ocean Network Express and opened a new chassis pool at the ports of Los Angeles and Long Beach. Logistics providers say it takes weeks to inspect and repair stored chassis, a process they have accelerated since learning lessons during the pandemic. Private chassis pools and railroad container management have improved since the COVID-19 pandemic, reducing pressure on public chassis pools. However, with a surge expected this summer, providers are racing to ensure sufficient capacity and avoid bottlenecks that plagued past import booms. Forecast Points to Port Volatility Ahead U.S. retailers are anticipating a temporary surge in port activity this summer, driven by the 90-day U.S.-China tariff pause that slashed rates on Chinese goods from 145% to 30%. According to the National Retail Federation’s Global Port Tracker, this pause has prompted a rush to restock, with volumes rebounding in June to an estimated 2.01 million TEUs, despite being down 6.2% year over year . However, April’s peak at 2.21 million TEUs was short-lived, with May volumes projected to drop to 1.91 million TEUs, the lowest since December 2023. Retailers are also front-loading back-to-school and winter holiday orders, creating an unusual overlap of peak seasons. Yet, forecasts for September and October show sharp declines of 21.8% and 19.8%, respectively. With port labor strikes and tariff policy swings in play, importers face a turbulent second half of 2025, highlighting the challenges of managing global supply chains in an unpredictable trade environment. Tariff Whiplash Sparks Supply Chain Disruptions April saw the largest recorded monthly drop in the U.S. trade deficit, driven by a 16% import plunge after a tariff-driven order surge. The numbers highlight a troubling supply chain crunch. Data shows warehouse inventories are bloated while replenishment orders stall, widening the gap between inventory levels and costs to 26.8 points , the third highest on record. With storage fees still climbing, small businesses are particularly squeezed, says Colorado State’s Zachary Rogers. Freight rates on the China-U.S. route spiked 88%, with container spot rates expected to peak in June before easing. Flexport’s Ryan Petersen warns that stacked tariffs (some containers face 70% total duties) add layers of uncertainty. Smaller logistics providers, representing the “middle mile,” are hit hardest as large players hoard capacity. C.H. Robinson and Flexport offer tech solutions that help with tariff simulation, but July’s potential tariff increase continues to add uncertainty. The bottom line is that small and mid-tier firms bear the brunt of tariff swings, threatening their viability in an increasingly volatile trade environment. LTL Market Faces Soft Demand as Tonnage Declines Tonnage fell in May for multiple carriers . According to initial reports from Old Dominion Freight Line, Saia, and XPO, sluggish demand persisted in the market. LTL tonnage per day and shipments for these firms all declined compared to a year ago. However, the severity of the drops varied, with Old Dominion hit the hardest and Saia receding the least among the group. In contrast, ArcBest’s asset-based segment reported a 6% year-over-year increase in total tons per day for the month. That came as daily shipments were up 7% for May, “reflecting success in capturing new core business,” the company said. Saia bucked the trend, growing LTL weight per shipment by 3% year over year in May. Manufacturing woes and the customer makeup of these carriers are affecting their tonnage and weight changes. Experts say LTL carriers are navigating a low-demand environment by focusing on profitable lanes and contractual freight rather than chasing volume with pricing concessions. Tariff-Driven Trade Shifts Threaten West Coast Ports U.S. ports are navigating a shifting trade landscape as importers look to sidestep tariffs on Chinese goods, driving cargo diversification toward Southeast Asia and India. According to Larry Gross of Gross Transportation Consulting, the U.S. West Coast, which handled 57% of Chinese imports in 2024, is expected to lose the most as trade reroutes. Chinese volumes accounted for 65% of West Coast port traffic, while only 27% and 8% went to the East and Gulf coasts , respectively. Southeast Asian imports already account for 32% of 2024 TEUs, offering some relief, but not enough to offset the decline from China. When shippers pivot to India, the East Coast captures 86% of inbound freight, reinforcing its resilience. Additional shifts in supply chains, such as labor-related cargo diversions and closures of the Red Sea and Suez Canal, further complicate port planning. Gross warns that the West Coast faces a “triple-barreled threat” of lower trade volumes, loss of diverted cargo to the East and Gulf coasts, and the erosion of Chinese import dominance. Retail Layoffs Surge 274% Amid Tariffs, Economic Pessimism U.S. retailers cut nearly 76,000 jobs in the first five months of 2025. A 274% surge over the same period in 2024, driven by tariffs, economic pessimism, and shifting consumer spending patterns. According to Challenger, Gray & Christmas, retail ranked second in total job cuts, behind only government losses. May alone saw 11,483 layoffs in retail, up from 7,235 in April , reflecting industrywide struggles. Andrew Challenger, senior vice president at the firm, attributed the trend to tariffs, funding cuts, and economic headwinds that have forced companies to tighten budgets. Major brands like Nike, Walmart, and Procter & Gamble announced significant layoffs in May, with Nike shifting responsibilities within its global tech team, Walmart trimming 1,500 positions in tech and operations, and P&G slashing 7,000 nonmanufacturing jobs, which is about 15% of its workforce. Despite the cuts, overall U.S. employment grew by 139,000 in May, with the unemployment rate holding steady at 4.2%. Challenger noted that while some companies continue to hire, they do so cautiously, reflecting a challenging macroeconomic backdrop. Experience Seamless Shipping with Entourage Freight Solutions Entourage Freight Solutions believes in total transparency in the shipping process. That is why we invest in tech solutions that track every shipment extensively, monitor every driver, and extract every bit of efficiency without sacrificing quality. Our state-of-the-art platform utilizes cloud-based GPS tracking to keep you informed, reroutes shipments on the fly to avoid delays, and even responds to real-time market changes to ensure you receive your shipment on time and as soon as possible. Our Services Full Truckload (FTL): When you need a truck all to yourself. Less-Than-Truckload (LTL): Efficient solutions for multi-stop shipments or combining smaller loads to save on costs. Refrigerated Trucking: Keeping your temperature-sensitive products fresh and safe. Cross-Docking: Strategically located facilities in Shelby, Ohio, Cedar Rapids, Iowa, and Romulus, Michigan, for streamlined consolidation, storage, and distribution. Ready to experience a new level of service and control in your freight shipping? Request a quote today to see how Entourage Freight Solutions can help with your freight movement and other supply chain needs.